Why Did Booking Holdings (BKNG) Plunge 4.56% After CEO's Share Sales?

On July 17, 2025, Booking Holdings experienced a 4.56% drop in pre-market trading, reflecting investor sentiment and potential market shifts.

On July 15, 2025, Glenn Fogel, the CEO and President of Booking.com, a subsidiary of Booking Holdings Inc, sold 1,013 shares of the company. This transaction, conducted under a 10b5-1(c) plan, involved selling shares at prices ranging from $5,642.82 to $5,766.71. The average price per share was $5,695.00, totaling approximately $5,769,035.00. Additionally, Fogel sold 43 shares on the same day for an estimated $243,768. These insider sales could indicate a shift in the company's internal outlook or personal financial strategies, potentially influencing investor confidence and contributing to the recent stock price fluctuations.