Booking Enters Historically Strong Trading Window Ahead Of Earnings

As we approach mid-February, investors are keeping a close eye on Booking Holdings (BKNG), as the company's stock has historically performed exceptionally well during this period. With the company's earnings report on the horizon, let's dive into the data and explore the potential opportunities that lie ahead.



According to data from Seasonax, buying Booking stock on February 11 and holding until February 20 has historically yielded an average return of 6.43% over the past two decades. This remarkable performance has occurred 16 out of 20 times, with the largest increase happening in 2008 when shares surged 24.04%. The median return during this period is 5.1%, indicating a strong and consistent trend.

The company's fourth-quarter earnings report often serves as a key catalyst for price movements during this period. However, it is essential to note that the stock's performance in recent years has shown a more muted seasonal effect, with the average gain over the last five years shrinking to 1.79%. This suggests that while historical trends remain noteworthy, they have weakened over time as the company matured and its stock became more widely followed by institutional investors.