BNB News Today: Meme Coin Market Surges Past $38B on BNB Chain-Risks Intensify

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Sunday, Oct 12, 2025 7:13 pm ET2min read
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- BNB Chain's memecoin market surged past $38.7B in 2025, driven by Binance's Meme Rush initiative and $335M daily trading volume.

- PEPE and DOGE saw sharp gains (6% and 10% respectively), with whale accumulation and institutional interest boosting liquidity.

- Ethereum-based memecoins face stagnation despite 45% market share, contrasting BNB Chain's 17,000+ daily token issuance and 57% liquidity retention.

- Risks persist: 40% of projects involve pump-and-dump schemes, while high volatility and regulatory scrutiny challenge long-term viability.

The

market has surged past $38.7 billion in total value, rebounding from the 2022-2023 crypto winter amid renewed speculative fervor and blockchain innovation. This resurgence, driven by viral trends and platform-specific dynamics, has positioned Chain as a dominant force, with its memecoins generating $335 million in daily trading volume as of October 9, 2025 . The ecosystem's growth, fueled by Binance's Rush initiative and low transaction fees, has attracted 35,000+ new tokens in a single day, outpacing Solana's Pump.Fun platform in 24-hour revenue .

BNB Chain's Four.Meme platform tokens alone achieved a market cap exceeding $1 billion, while

dominated decentralized exchange (DEX) activity with $12.61 billion in 24-hour volume . This momentum follows Binance CEO Changpeng Zhao's (CZ) tweet about "BNB meme szn," which catalyzed a 200% weekly increase in memecoin trading volume on the chain . The broader market's appeal is underscored by its 22.49% share of the crypto market as of 2024, with 40,000 to 50,000 new meme tokens created daily .

Individual tokens like

and (DOGE) have captured headlines. PEPE, the Pepe the Frog-inspired token, surged 6% in less than 24 hours in October 2025, with trading volumes tripling to 5.61 trillion tokens . Whale accumulation over the preceding 30 days, marked by top 100 addresses adding 3.4% to their holdings, suggests institutional interest in the asset . Meanwhile, DOGE's 10% rally in May 2025 brought its annualized return to 109.87%, outpacing Bitcoin's 84.39% over the same period, though its volatility-evidenced by a max drawdown of -95.27%-remains a cautionary factor .

Ethereum-based memecoins, including

(SHIB) and Pepe, face distinct challenges. Despite Ethereum's 45% share of active memecoin projects, tokens like struggle to break through key resistance levels, with Ethereum itself failing to surpass $3,800 in recent weeks . This stagnation contrasts with BNB Chain's aggressive adoption, where Binance's integration of meme token listings and bonding requirements has prioritized real-user engagement .

Traders navigating this volatile landscape must weigh rapid innovation against inherent risks. While BNB Chain's memecoin market cap now exceeds $1 billion and Solana's issuance rates hit 17,000 to 20,000 tokens daily , the sector's attrition rate remains high, with only 57% of tokens maintaining liquidity . Regulatory scrutiny and technical vulnerabilities-40% of projects involve pump-and-dump schemes, per bdc.consulting-further complicate long-term viability .

As the market evolves, BNB Chain's structured approach to meme token ecosystems and Ethereum's institutional upgrades may determine which platforms sustain growth. For now, the interplay of social media virality, whale behavior, and platform-specific incentives continues to define a space where fortunes can rise-and fall-within hours.

Source: [1] Top-5 BNB Chain Memecoins: October 2025 Season (https://atomicwallet.io/academy/articles/top-5-bnb-chain-memecoins-october-2025-season)

[2] Meme Coin Statistics in 2025 - socialcapitalmarkets.net (https://socialcapitalmarkets.net/crypto-trading/meme-coin-statistics/)

[3] PEPE Meme Coin Jumps 6% as Trading Volume Triples and Whale ... (https://www.coindesk.com/markets/2025/10/01/pepe-meme-coin-jumps-6-as-trading-volume-triples-and-whale-activity-builds)

[4] DOGE-USD vs. BTC-USD - Crypto Comparison Tool (https://portfolioslab.com/tools/stock-comparison/DOGE-USD/BTC-USD)

[6]

, Dogecoin, Ethereum Price Trends and Analysis (https://thecurrencyanalytics.com/marketmovers/bitcoin-dogecoin-ethereum-price-trends-and-analysis-156088)