BNB Delivers 177% Return in 2024, Driven by Binance Ecosystem Rewards

Coin WorldTuesday, Apr 15, 2025 12:23 pm ET
2min read

In the dynamic and competitive crypto market, BNB has emerged as a standout asset, delivering significant value to users who simply hold the token. For investors seeking more than just price movements, the past year has made a strong case for BNB. According to Binance’s analysis, a user who held one BNB from January 1, 2024, through the end of Q1 2025, could have earned a total return of over 177% by combining price appreciation with rewards from ecosystem programs like Launchpool, Megadrop, and HODLer airdrops.

These ecosystem rewards have become a defining feature of Binance’s offerings. In 2024 alone, Binance hosted 21 launchpool events, distributing more than $1.75 billion worth of tokens. The average annual percentage yield (APY) across launchpool pools reached 84%, with some standout examples like Saga (SAGA), Ethena (ENA), and PIXEL each delivering over nine dollars in token rewards per one BNB staked at the time of their respective listings. Additionally, users who participated in megadrop and HODLer airdrops earned an additional combined yield of 19.7%, enhancing total returns without the need for active trading or complex DeFi strategies.

A new report from CoinMarketCap titled, ‘Examining Token Listings on CEXes,’ positions Binance as the number-one exchange for token distribution and listing performance in 2024. According to the report, BNB holders who participated in launchpool, megadrop, and HODLer airdrops earned combined yields ranging from 53% to 78% during 2024. Binance distributed $2.6 billion in staking rewards and airdrops, accounting for 94% of the $2.7 billion total distributed by centralized exchanges (CEXs) included in the study. Binance-listed tokens delivered a median return on investment (ROI) of 126.6%, outperforming all other major exchanges. Binance maintained a zero percent delisting rate across 77 tokens listed in 2023 and 2024, highlighting its selective approach and emphasis on long-term project sustainability.

These findings validate BNB’s performance and reinforce Binance’s strategy of focusing on quality over quantity, a differentiator in an industry plagued by short-lived pump-and-dump listings. To make the airdrop experience even smoother, Binance recently revamped its launchpool interface, currently available on the Binance app, and launched a newly redesigned BNB utility page to help users discover and track opportunities with ease. Key upgrades include a centralized hub for all things BNB, showcasing ongoing and upcoming airdrop opportunities across launchpool, megadrop, and HODLer airdrops. A historical rewards section lets users evaluate the past performance of airdrops, helping them make more informed decisions about participating or holding BNB. Additionally, the launchpool interface now features direct subscription to BNB Simple Earn, improved visibility into airdrop allocations and locked BNB positions, fully integrated HODLer airdrop allocations, push notifications for new airdrop launches, and a quick-start FAQ section to simplify onboarding for new users.

Since Binance launched its airdrop programs in October 2020, the platform has supported the launch of over 80 projects through launchpool, megadrop, and HODLer airdrops, attracting over 5.4 million unique participants to date. With high returns, trusted project curation, and a streamlined airdrop experience, BNB continues to set the standard for utility tokens in 2025, and Binance remains the dominant force behind token distribution in crypto.