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B
, a investment firm, has announced plans to establish a U.S.-listed treasury company in collaboration with YZi Labs, formerly Binance Labs, with an initial target to raise $1 billion. The initiative aims to function as a "Berkshire Hathaway" for the BNB ecosystem, combining treasury holdings with active investment in core technology development, grants for innovative projects, and community-driven initiatives. The firm plans to operate through a publicly traded vehicle, offering a transparent and institutional-grade approach to managing BNB as a strategic asset [1].The management team is composed of experienced professionals from both traditional and digital finance. Leon Lu, founder of B Strategy and co-founder of
, previously led a Bitmain-seeded crypto fund that achieved a 276% return in approximately 24 months. Max Hua, co-founder and former CFO of Bitmain, brings extensive experience in global finance and capital markets, having also served as a partner at Shearman & Sterling. Ni Ming and Henry Wu further strengthen the team with backgrounds in listings, venture investments, and institutional management [1].The initiative has already attracted significant regional support, particularly from Asia-based family offices acting as anchor investors. B Strategy will leverage its Asia-Pacific footprint, including markets in Hong Kong, ASEAN, and the Middle East, to enable seamless execution and coverage for global investors. This dual presence in both U.S. and Asia-Pacific markets is expected to facilitate access to liquidity and market intelligence, enhancing the firm's ability to manage BNB assets across diverse geographies [1].
YZi Labs, which supports the initiative, emphasized the growing recognition of BNB as a key utility asset in the next generation of capital markets. The lab’s head highlighted BNB’s strong on-chain usage, robust stablecoin integration, and increasing adoption of real-world assets as factors driving mass adoption. The partnership is expected to amplify the ecosystem's momentum, with YZi Labs confident in B Strategy's mission to grow the BNB ecosystem through institutional-grade operations and strategic investments [1].
B Strategy’s approach to managing BNB includes independently verified holdings, institutional-grade custody solutions, and rigorous risk controls, designed to meet the expectations of global investors. The firm plans to pursue a “maximize BNB-per-share” strategy, aligning with successful models in the
treasury space. By combining public market discipline with crypto-native expertise and Asia-Pacific distribution networks, the firm believes it is well-positioned to offer institutional access to the BNB ecosystem [1].The initiative has the potential to transform the investment dynamics of the BNB ecosystem, providing a regulated and transparent vehicle for institutional capital. By addressing key barriers such as governance and custody, the project could pave the way for broader institutional participation in digital assets. If successful, the model could serve as a blueprint for similar treasury vehicles targeting other major blockchain ecosystems [2].
Source: [1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs Support (https://www.prnewswire.com/apac/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537389.html) [2] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs Support (https://www.stocktitan.net/news/MATH/b-strategy-to-launch-1-billion-u-s-listed-bnb-treasury-company-with-c3fhoz1l78g6.html)

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