BNB's Berkshire Aspirations: A $1B Treasury Play for Institutional Investors

B Strategy, a digital asset investment firm, is advancing plans to launch a U.S.-listed treasury company focused on BNB, the native token of the BNB Chain. This initiative aims to raise $1 billion, leveraging the support of YZi Labs—formerly Binance Labs, the investment firm co-founded by Changpeng Zhao and Yi He. The new treasury firm will hold BNB as a strategic asset and operate as a publicly traded entity, with ambitions to emulate the success of Warren Buffett’s Berkshire Hathaway in the BNB ecosystem.

The firm will be managed by a leadership team with deep expertise in both traditional and digital finance. Leon Lu, co-founder of Metalpha and former CFO of Bitmain, will play a central role, alongside Max Hua, former CFO and rotating CEO of Bitmain. The team aims to grow the BNB ecosystem through investments in core technology, grants for innovative projects, and community-driven initiatives. The firm also plans to utilize its strong presence in the Asia-Pacific region, spanning Hong Kong, the Middle East, and Southeast Asia, to support global liquidity and investor engagement.

YZi Labs has emphasized the importance of institutional-grade transparency and governance in the initiative. With Max Hua at the helm, the company will adopt operational standards akin to those found in industrial-scale Bitcoin mining. These include independently verified holdings, best-in-class custody solutions, and seamless cross-border execution. Hua highlighted the importance of these standards in building investor confidence, particularly among global stakeholders in both New York and Hong Kong.

The strategic alignment of B Strategy with YZi Labs underscores the growing institutional interest in BNB as a foundational asset for the next generation of capital markets. BNB, with its 12.5 million daily transactions and robust stablecoin integration, has already positioned itself as a leading utility token in the blockchain space. Leon Lu stated that the firm’s objective is to maximize BNB-per-share value while fostering long-term growth in the BNB Chain ecosystem. The initiative’s focus on institutional management and public market exposure is designed to bridge the gap between digital assets and traditional investment vehicles.

Anchor investors from prominent Asia-based family offices have already expressed support for the project. The firm plans to announce the completion of its initial funding round in the coming weeks, with expectations of continued regional and global participation. As the BNB ecosystem continues to expand, the launch of a U.S.-listed treasury company represents a pivotal step in institutionalizing BNB as a strategic digital asset. This development aligns with broader trends in the tokenization of real-world assets and the integration of crypto-native tokens into public market structures.

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[2] BNB-Focused Treasury Firm B Strategy looks to Raise $1 (https://www.coindesk.com/markets/2025/08/25/bnb-focused-u-s-treasury-company-to-launch-with-backing-from-binance-founders-and-former-bitmain-cfo)

[3] BNB-Focused Treasury Firm B Strategy looks to Raise $1B (https://finance.yahoo.com/news/bnb-focused-treasury-firm-b-140916059.html)

[4] RWA.xyz | Analytics on Tokenized Real-World Assets (https://app.rwa.xyz/)