BMW Sees Slight Sales Growth in Q2 Amid European Demand Pickup

BMW reported a slight increase in deliveries for Q2 due to growing demand in Europe, which offset the slowdown in China. Overall, BMW, MINI, and Rolls-Royce deliveries rose 0.4% YoY to 621.71 units. European sales of BMW and MINI vehicles increased by 10.1% and 1.4% in the US, while Chinese sales declined by 13.7% compared to the same period last year.

German automaker BMW reported a 0.4% year-over-year increase in deliveries during the second quarter of 2025, according to a Reuters report [1]. The company's sales for BMW, MINI, and Rolls-Royce vehicles totaled 621,271 units in the April-to-June period, driven by strong demand in Europe and a slight uptick in the United States.

European sales for BMW and MINI vehicles surged by 10.1% and 1.4%, respectively, while Chinese sales experienced a notable decline of 13.7% compared to the same period last year. The company attributed the European and U.S. growth to increasing consumer interest in premium vehicles and the ongoing recovery from the pandemic [1].

Investors reacted positively to the news, with BMW shares rising over 2% on Wednesday following a positive analyst report from UBS [2]. The brokerage firm highlighted the upcoming Capital Markets Day (CMD) on July 15-16 as a potential catalyst for BMW's stock, citing the event's potential to clarify the company's strategy around the Neue Klasse (NK) electric vehicle platform and reinforce confidence in its 2025 financial guidance.

UBS expects BMW to reveal key aspects of the NK platform during the CMD, including design, technology, advanced driver-assistance systems, production, and market rollout. The brokerage firm maintains a "buy" rating and a €90 price target, projecting that an additional 100,000 NK unit sales, particularly in Europe, could boost automotive EBIT by approximately 5% [2].

Despite external pressures, such as trade tariffs and weaker China sales, UBS forecasts BMW will confirm its full-year 2025 guidance, targeting a 5–7% automotive EBIT margin. The brokerage firm estimates that BMW posted a 5.0% margin in Q2 and remains ahead of plan in Europe. Additionally, UBS anticipates BMW to set out a medium-term roadmap to return to an 8–10% automotive EBIT margin by 2028, driven by the scaling of the NK platform, cost-cutting measures, and a gradual decline in capital expenditures [2].

References:
[1] https://ca.finance.yahoo.com/news/bmw-group-sales-increase-slightly-090122879.html
[2] https://www.investing.com/news/stock-market-news/bmw-stock-jumps-as-ubs-sees-upcoming-cmd-as-a-positive-catalyst-4127792