BMW Group Delivers 696,647 Vehicles in 4Q, Down 2.9% on Year

The BMW Group, a leading global manufacturer of premium automobiles and motorcycles, reported a slight decrease in vehicle deliveries in the fourth quarter of 2024 compared to the previous year. The company delivered a total of 696,647 vehicles worldwide in the fourth quarter, marking a 2.9% decrease from the same period in 2023. Despite the decline, the BMW Group maintained its position as the global leader in the premium automotive segment.

The decrease in deliveries can be attributed to several factors, including delivery stops and technical actions linked to the Integrated Braking System (IBS) provided by a supplier. These issues resulted in a negative worldwide sales effect in the second half of the year. Additionally, the ongoing muted demand in China, despite government stimulus measures, also impacted sales volumes. Consumer sentiment remained weak, further contributing to the BMW Group's sales performance in the region.

Despite these challenges, the BMW Group managed to achieve its adjusted sales target for the full year 2024, delivering a total of 2,450,804 vehicles to customers. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales, with 426,594 units delivered.

The BMW brand maintained its position as the global leader in its segment, delivering 2,200,177 vehicles to customers in the full year 2024. The brand expanded its market share in the Europe region, registering double-digit sales growth in Italy, France, and the UK. The BMW brand also posted sales growth in the US.

The Rolls-Royce brand recorded significant growth in 2024, with 5,480 vehicles delivered to customers, representing a 24.3% increase from the previous year. The brand's success can be attributed to its strong product portfolio and the growing demand for luxury vehicles.

The MINI brand delivered 250,627 vehicles to customers in 2024, marking a 10.2% decrease from the previous year. The decrease can be attributed to the brand's model changeover and the launch of a completely new product portfolio, including the new MINI Countryman and Cooper S models.

In conclusion, the BMW Group's slight decrease in vehicle deliveries in the fourth quarter of 2024 can be attributed to delivery stops and technical actions linked to the Integrated Braking System (IBS), as well as the ongoing muted demand in China. Despite these challenges, the BMW Group achieved its adjusted sales target for the full year 2024 and maintained its position as the global leader in the premium automotive segment. The BMW brand expanded its market share in the Europe region and posted sales growth in the US, while the Rolls-Royce brand recorded significant growth. The MINI brand's decrease in sales can be attributed to its model changeover and the launch of a new product portfolio.