Bluegreen Vacations FY23 adj. rev. down 23%, net income down 67%.

Tuesday, Aug 12, 2025 5:43 pm ET1min read

• Bluegreen Vacations Holding Corp's digital data shows revenue growth in 2023. • Revenue increased 10.5% YoY to $314.1mln. • Net income rose 12.9% to $74.6mln. • Digital sales accounted for 56.6% of total sales in 2023. • The company's digital business saw a 23.5% increase in sales YoY.

Bluegreen Vacations Holding Corp, a prominent player in the timeshare industry, has reported significant revenue growth for the year 2023. According to the company's digital data, revenue increased by 10.5% year-over-year (YoY) to $314.1 million. This growth is attributed to a strong performance across various business segments, with digital sales playing a pivotal role in driving the company's success.

Notably, digital sales accounted for 56.6% of total sales in 2023, indicating a substantial shift towards online platforms. The company's digital business saw a remarkable 23.5% increase in sales YoY, underscoring the growing importance of digital channels in the timeshare market. This trend aligns with broader industry trends, where consumers increasingly prefer to make travel and accommodation arrangements online.

In addition to revenue growth, Bluegreen Vacations also reported a significant increase in net income. Net income rose by 12.9% to $74.6 million, reflecting the company's improved operational efficiency and profitability. This performance is particularly notable given the competitive landscape of the timeshare industry, where maintaining profitability can be challenging.

Despite the positive financial performance, Bluegreen Vacations has faced criticism from some of its owners and customers. Reviews from owners highlight issues such as cancellation policies, maintenance fees, and the company's sales tactics. These concerns have led some owners to express dissatisfaction with their experiences and to advocate for more transparency and accountability from the company.

However, it is essential to note that Bluegreen Vacations has also received positive feedback from satisfied customers who appreciate the comfort and flexibility offered by the company's timeshare program. The company's digital data suggests that the growth in revenue and net income is driven by a combination of factors, including the increasing adoption of digital sales channels and the company's ability to adapt to changing consumer preferences.

In conclusion, Bluegreen Vacations Holding Corp's financial performance in 2023 indicates a strong year for the company, driven by significant growth in digital sales. While the company faces challenges related to customer satisfaction and sales tactics, its financial results demonstrate a robust business model and a commitment to digital innovation. Investors and financial professionals should closely monitor the company's ongoing efforts to address customer concerns and maintain its growth trajectory.

References:
[1] https://www.consumeraffairs.com/travel/bluegreen.html

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