Bluefish Raises $20M to Revolutionize AI Marketing for Fortune 500 Companies

Bluefish, a leading AI marketing platform for the Fortune 500, has raised $20M in a Series A funding round led by NEA and Salesforce Ventures. The platform helps enterprise marketers gain visibility and influence over brand performance across the AI internet. It has grown revenue 10x over the last six months and now counts Adidas, Tishman Speyer, and Omnicom among its enterprise customers. The new financing will enable product expansion and help scale engineering and customer-facing teams.

Bluefish, a leading AI marketing platform designed for Fortune 500 brands, has raised $20M in a Series A funding round led by NEA and Salesforce Ventures [1]. The funding round also saw participation from Crane Venture Partners, Swift Ventures, and Bloomberg Beta. This investment brings Bluefish's total funding to $24M within 12 months of launch.

The platform, which helps enterprise marketers gain visibility and influence over brand performance across the AI internet, has seen significant growth. Over the last six months, Bluefish has grown its revenue 10x and now counts Adidas, Tishman Speyer, and Omnicom among its enterprise customers [1]. The new financing will enable Bluefish to expand its product offerings and scale its engineering and customer-facing teams.

Bluefish's platform analyzes millions of prompt responses to deliver insights into how large language models (LLMs) present brand narratives. It allows marketers to shape their AI positioning with targeted optimizations that boost brand visibility and message consistency across major AI channels, including OpenAI's ChatGPT, Meta AI, and Google AI [1]. The platform is designed to support the entire marketing organization, including search, content, brand, and communications teams.

The funding round comes as AI becomes the primary channel for product discovery and purchasing decisions. Bluefish's platform aims to provide the level of control large brands expect, with full transparency into every prompt, response, and cited source. Unlike one-size-fits-all tools, Bluefish allows each customer to build custom prompt methodologies to mirror their business needs [1].

The company is led by a founding team with a 20-year track record in building marketing technology for the world's largest brands. CEO Alex Sherman previously co-founded PromoteIQ, a major retail media platform acquired by Microsoft in 2019. CTO Andrei Dunca previously co-founded LiveRail, a leading video advertising platform acquired by Facebook in 2014. COO Jing Feng previously held senior leadership roles at Microsoft, PromoteIQ, and LiveRail [1].

Bluefish's success is evident in its customer base, with more than 80% of its customers coming from the Fortune 500, including category leaders across financial services, auto, CPG, and beauty brands [1]. The company operates globally, supporting major customers across international markets and languages.

References:
[1] https://www.prnewswire.com/news-releases/bluefish-raises-20m-to-power-ai-marketing-for-the-fortune-500-302534342.html