Bloomberg Finance Expert: Vimeo Acquired by Bending Spoons in $1.38 Billion Deal

Bending Spoons, a company with a history at Bloomberg, is acquiring Vimeo in a $1.38 billion deal. Vimeo is a video experience platform that provides a range of tools through a software-as-a-service (SaaS) model. The company's cloud-based platform encourages users to create, collaborate, and communicate with video on a single platform. It sells subscription plans, including self-serve, add-ons, Vimeo Enterprise, and OTT video monetization solutions.

Bending Spoons, a company with a history at Bloomberg, has entered into a definitive agreement to acquire Vimeo (NASDAQ: VMEO) in an all-cash transaction valued at approximately $1.38 billion. The acquisition, announced on September 10, 2025, will see Vimeo shareholders receiving $7.85 per share in cash for each share of Vimeo capital stock they own. This represents a 91% premium over Vimeo’s 60-day volume-weighted average share price as of the market close on September 9, 2025 Vimeo to be acquired by Bending Spoons for $1.38B^[1].

Vimeo, a video experience platform, provides a range of tools through a software-as-a-service (SaaS) model. Its cloud-based platform encourages users to create, collaborate, and communicate with video on a single platform. The company sells subscription plans, including self-serve, add-ons, Vimeo Enterprise, and OTT video monetization solutions.

The acquisition aligns with Bending Spoons' strategy to expand its capabilities in the video on demand (VoD) market, which has been experiencing significant growth. According to recent research, the global VoD market is projected to reach USD 227 billion by 2029, with a compound annual growth rate (CAGR) of 5.4% over the period 2025–2029 Top 10 VoD Platform Providers for 2025 | Best Video on ...^[2]. The deal is expected to enhance Bending Spoons' position in the market by leveraging Vimeo's established user base and innovative platform.

The acquisition comes at a time when traditional TV viewing continues to decline, with average daily time spent on conventional TV falling by 14 minutes between Q3 2019 and Q3 2023 Top 10 VoD Platform Providers for 2025 | Best Video on ...^[2]. This shift has led to an increase in on-demand viewing, with VoD platforms like Netflix, Disney+, Hulu, and Prime Video gaining significant traction. The deal is also likely to benefit from the growing demand for custom-built VoD solutions that offer enterprise-level features such as DRM protection, multi-device support, and advanced analytics.

The acquisition of Vimeo by Bending Spoons is a strategic move that aims to capitalize on the growing demand for video on demand services. By integrating Vimeo's platform with Bending Spoons' existing capabilities, the companies aim to create a more robust and scalable VoD solution. The deal is expected to have a positive impact on both companies, with Bending Spoons gaining access to Vimeo's user base and innovative technology, while Vimeo shareholders benefit from the premium acquisition price.

As the acquisition process moves forward, investors and financial professionals will be closely monitoring the integration and potential synergies between the two companies. The success of the integration will be a key factor in determining the long-term impact of the deal on both Bending Spoons and Vimeo.