BlockDAG Surpasses $383M in Presale with Gamified Buyer Battles Model

Presale activity in 2025 is witnessing two contrasting strategies: one driven by vision and another by structured, gamified engagement. Pepeto, an Ethereum-based project, has raised $6.3 million through its presale, capitalizing on the allure of Web3 utility, NFTs, and community-driven tools. Its roadmap promises a listing once the current presale tier concludes, but it remains without a fully functional product, leaving execution as a key uncertainty [1]. In comparison, BlockDAG (BDAG) has taken a different approach. With $383 million raised and over 25.3 billion coins sold, its “Buyer Battles” model is redefining how presales can drive daily participation and competition [1]. At $0.0276 per token in Batch 29, BlockDAG's system awards 50 million coins each day, either through purchase or, if unsold, to the top buyer of the period. This continuous incentive model has created a dynamic environment, where buyers are not just investing but competing daily [1].

Pepeto’s strategy relies on building hype through its Ethereum infrastructure and marketing, but the absence of a working product means many are skeptical about its ability to deliver on its ambitious vision. The project's success hinges on whether it can transform presale enthusiasm into a tangible platform that offers real utility. Meanwhile, BlockDAG’s approach demonstrates a proven structure that sustains engagement beyond initial interest. By turning presales into an ongoing contest, it fosters a community that remains active and invested over time. The daily resets and bonus rewards ensure that participation is both competitive and accessible, reinforcing the project’s presence in the market [1].

The distinction between the two is clear: Pepeto is promising potential, while BlockDAG is delivering activity and scale. Pepeto’s $6.3 million milestone highlights its appeal, but it remains speculative without a confirmed listing date or a working ecosystem. On the other hand, BlockDAG has moved past speculation and into execution, demonstrating how a well-designed presale can also function as a launchpad for long-term user engagement [1]. The success of BlockDAG’s Buyer Battles model not only secures capital but also builds the habits and visibility necessary for a successful exchange listing.

In the broader context of 2025’s presale landscape, BlockDAG stands out as one of the most active and competitive projects. Its ability to blend fundraising with ongoing, gamified participation sets a new standard in the space. While Pepeto represents a compelling narrative, it is BlockDAG that is currently demonstrating the kind of measurable traction that could define a project's long-term success.

Source: [1] Presale Wars: Pepeto’s Promise vs BlockDAG’s 50M Buyer Battle Payouts (https://www.livebitcoinnews.com/presale-wars-pepetos-promise-vs-blockdags-50m-buyer-battle-payouts/)