BlockDAG Partners with Seattle Seawolves for 2025 MLR Season

BlockDAG, a prominent player in the crypto community, has expanded its reach into the realm of U.S. professional sports with a significant partnership with the Seattle Seawolves, a renowned franchise in Major League Rugby. As of July, BlockDAG has been named the Official Blockchain Partner of the Seawolves for the 2025 MLR season, marking a strategic alliance that integrates Web3 innovation with traditional sports engagement.

The Seattle Seawolves, established in 2017, are two-time MLR champions and one of the league’s founding franchises. Known for their loyal fanbase and consistent performance, the Seawolves embody qualities such as grit, discipline, and championship pedigree, which align closely with BlockDAG’s mission to redefine infrastructure and community in the crypto world.

This partnership goes beyond a simple logo swap or press release; it signifies a new era in sports engagement where blockchain technology is not just a back-end tool but a front-facing feature for fans to own, engage, and participate in the team they love. One of the core features of this collaboration is the rollout of blockchain-backed digital assets, including NFTs and fan tokens. These tools are designed to serve as gateways to interactive experiences, allowing fans to own tradable digital memorabilia, vote in exclusive polls, and unlock premium content. Whether it’s owning a match-winning try as an NFT or using tokens to access special live Q&As with players, the Seawolves community now has direct, blockchain-powered access to the team in ways never before possible.

Nicolaas van den Bergh, Chief Marketing Officer at BlockDAG, highlighted the significance of this partnership, stating, “This partnership will enable us to redefine fan experiences, fostering deeper connections built on trust, creativity, and interactive digital engagement.”

In addition to digital assets, the collaboration will feature a co-branded monthly content series hosted on the Seawolves’ official social channels. These segments will include match highlights, fan predictions, special interviews, and interactive polls, all designed to strengthen community ties and build a richer digital ecosystem around the team. Player-led content will offer behind-the-scenes storytelling that brings fans into the locker room, training sessions, and match-day rituals, deepening the emotional connection between fans and the athletes.

This strategy aligns with BlockDAG’s broader brand philosophy, which emphasizes that decentralization is about more than technology; it’s about participation, transparency, and community control. Shane Skinner, CEO of the Seattle Seawolves, expressed excitement about the partnership, saying, “We are thrilled to partner with a leading blockchain innovator like BlockDAG to deliver immersive, digital-first experiences to our passionate fanbase.”

The Seawolves are not just adopting blockchain for novelty; they are betting on it to evolve their fan experience and build stronger loyalty in a digital world. BlockDAG, with over 200,000 BDAG holders and a presale that has surpassed $326 million, is expanding from pure infrastructure and testnet scaling to cultural presence and brand trust. The Seawolves partnership is one of two major sports collaborations BlockDAG announced in July, alongside the Seattle Orcas in Major League Cricket. Together, they reflect a strategy to reach broader demographics, from North American rugby fans to cricket’s global audience.

The BlockDAG-Seawolves deal is not a one-off announcement; it’s a signal of where Web3 is headed. Sports are emotional and communal, and now, thanks to platforms like BlockDAG, sports can be programmable, ownable, and trustless too. As BlockDAG approaches its August 11 GLOBAL LAUNCH release and continues selling BDAG tokens at the fixed $0.0016 price, its expanding partnerships show a project no longer content with crypto-native growth. It’s moving into the real world, starting with stadiums, athletes, and everyday fans. For Seawolves supporters, this is the start of something new. For the rest of the crypto world, it’s a loud and clear message: BlockDAG isn’t just building a chain. It’s building culture.