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The emergence of blockchain-native equity markets represents a paradigm shift in capital formation, challenging the entrenched intermediaries of traditional finance. At the forefront of this transformation is Figure's On-Chain Public Equity Network (OPEN), a platform designed to enable companies to issue and trade equities directly on a blockchain. By eliminating intermediaries such as custodial brokers and clearinghouses, OPEN promises to reduce costs, democratize access, and integrate decentralized finance (DeFi) into equity markets. This analysis explores the disruptive potential of decentralized, self-custodied equity trading for institutional and retail investors, drawing on recent developments and regulatory dynamics.
Figure's OPEN Network, launched on the Provenance Blockchain in early 2026,
, bypassing traditional tokenization methods that rely on depositary receipts or derivatives. Unlike tokenized versions of DTCC securities, , offering real ownership and enabling continuous trading via a limit order book. This innovation aligns with broader trends in DeFi, where the trading stack has converged into a continuous system, .
A key differentiator is the platform's integration of Democratized Prime,
without relying on prime brokers. This disintermediation redirects economic benefits back to shareholders while . For institutional investors, this reduces dependency on traditional prime brokers and lowers operational costs, as evidenced by the 145 institutional investors who increased their positions in Figure's stock in Q3 2025, .Institutional investors are increasingly adopting tools like ETFs to address liquidity and cost management challenges,
. The OPEN Network's features-such as self-custody, on-chain settlement, and decentralized lending-align with these trends by further reducing intermediary costs. For example, the platform's ability to facilitate ensures liquidity across both marketplaces.Quantitative data from 2025 highlights the growing appeal of decentralized systems. The DeFi market is
, driven by blockchain's ability to enable peer-to-peer transactions and smart contracts. This growth is supported by stablecoins, which function as a settlement layer for DeFi, . For institutions, these developments offer a scalable alternative to legacy systems, where .While OPEN initially targets institutional and accredited investors, its long-term vision includes broader adoption by retail investors. The platform's self-custody model
. However, regulatory compliance remains a hurdle. The network must navigate complex frameworks under the SEC and FINRA, .Retail investors are also influenced by macroeconomic trends, such as interest rate expectations and geopolitical risks,
. The OPEN Network's potential to offer transparent, low-cost equity trading could attract retail investors seeking alternatives to traditional markets, .The regulatory landscape for blockchain-native equity markets is evolving rapidly. In 2025, the Federal Reserve
, aiming to align supervisory ratings with actual financial strength. These changes reduce compliance costs for banks but for institutions with significant deficiencies.Globally,
, with 80% of reviewed jurisdictions witnessing financial institutions announce digital asset initiatives. These developments signal growing institutional adoption of blockchain-based solutions, including equity trading platforms like OPEN. However, for banks, particularly those reliant on concentrated, uninsured deposits.Figure's OPEN Network is poised to redefine capital formation by enabling companies to access blockchain-native capital markets. The platform's first issuer-Figure itself-
for a non-dilutive, secondary equity offering. This move underscores the platform's potential to attract blockchain-native companies and digital asset treasury (DAT) firms, .For institutional and retail investors, the disruptive potential of decentralized equity trading lies in its ability to reduce costs, enhance liquidity, and democratize access. As regulatory frameworks mature and DeFi infrastructure scales, blockchain-native equity markets could challenge traditional intermediaries, reshaping the future of capital formation.
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