Blinkit Drops Delivery Fees to Compete with Amazon and Flipkart in Key Markets

Blinkit, India's largest quick commerce company, has dropped delivery charges in select markets to protect its customer cohorts from competitors like Amazon and Flipkart. This move comes as Amazon Now and Flipkart Minutes scale up in key markets where Blinkit operates. Blinkit had previously maintained its fees, but with increasing competition, it has now waived handling fees, surge charges, and reduced minimum order values to Rs 99 for free delivery. This move is expected to attract more consumers to quick commerce platforms and intensify competition in the market.