BlackRock's Bitcoin ETP Set to Conquer Europe

Coin WorldWednesday, Feb 5, 2025 4:01 pm ET

1min read

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BlackRock Set to Launch Bitcoin ETP in Europe

BlackRock, the world's largest asset manager, is poised to launch a Bitcoin (BTC) exchange-traded product (ETP) in Europe, according to a recent report. The move comes after the overwhelming success of BlackRock's U.S. spot Bitcoin exchange-traded fund (ETF), iShares Bitcoin Trust (IBIT), which has amassed over $57 billion in net assets since its launch in January 2024. BlackRock's European Bitcoin ETP is expected to be domiciled in Switzerland, marking an important milestone in the firm's global expansion strategy.

BlackRock's European Bitcoin ETP is set to be the firm's first such product outside North America, following the successful launch of the iShares Bitcoin Trust (IBIT) in the U.S. The asset manager plans to start marketing the fund as early as this month, according to sources familiar with the matter. BlackRock's international expansion into the European market reflects the growing demand for cryptocurrency exposure among investors.

BlackRock's push into the European Bitcoin market is a strategic expansion for the financial giant, which boasts over $4.4 trillion in assets under management (AUM) across its suite of ETPs. The launch of the European Bitcoin ETP aligns with several market trends influencing investor behavior, including the growing acceptance of Bitcoin as a legitimate asset class and the increasing interest in cryptocurrency investments.

BlackRock's international expansion strategy has seen the firm doubling down on the success of the iShares Bitcoin Trust (IBIT) in the U.S. In January, BlackRock launched a new Bitcoin ETF on the Cboe Canada, allowing Canadian investors to access the firm's flagship U.S. spot Bitcoin fund. The overall performance of U.S. Bitcoin ETFs has been impressive, with over $35 billion in aggregate net inflows in 2024, or roughly $144 million in net inflows each trading day, according to data from Farside Investors.

In November 2024, U.S. Bitcoin ETFs broke the $100 billion net assets milestone for the first time, according to data from Bloomberg Intelligence. Crypto analysts at Steno Research expect Bitcoin ETFs to attract another roughly $48 billion worth of net inflows in 202

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