Blackbaud and AFP’s Strategic Alliance: A Catalyst for Global Philanthropy Innovation
36min read Blackbaud, a leading cloud software company in the social good sector, has deepened its collaboration with the Association of Fundraising Professionals (AFP) in 2025, marking a pivotal phase in their joint mission to empower global fundraisers. This partnership, now entering its next chapter, combines Blackbaud’s technological expertise with AFP’s professional network to address evolving challenges in philanthropy, from leveraging artificial intelligence to fostering ethical fundraising practices.
At the heart of this alliance is Blackbaud’s sponsorship of AFP’s annual ICON conference, which this year focused on “Elevating Impact.” The event highlighted Blackbaud’s commitment to innovation, with sessions on human-AI collaboration, donor trust, and financial team alignment. Notably, attendees previewed the upcoming integration between blackbaud Raiser’s Edge NXT® and Constant Contact, a move expected to streamline digital marketing for nonprofits. This integration could reduce operational inefficiencies, a critical factor for organizations managing donor communications in an increasingly data-driven landscape.
The partnership also extends beyond events. Blackbaud’s Development Fund provides scholarships for AFP programs like AFP LEAD and the Emerging Leaders Mentor Program, which aim to diversify the fundraising profession and build leadership pipelines. “By investing in both technology and talent, Blackbaud is addressing systemic gaps in philanthropy,” said Catherine LaCour, Blackbaud’s Chief Marketing Officer. “This dual focus ensures nonprofits can adapt to trends like AI while maintaining ethical standards.”
Financially, Blackbaud’s efforts align with its market position. The company’s software powers over $100 billion in annual fundraising globally, a figure that underscores its role as a backbone for social impact organizations. Its remote-first operational model further supports scalability, enabling it to serve clients across 100+ countries. Recognized in 2025 as a leader in socially responsible companies by Newsweek and Forbes, Blackbaud has positioned itself as a trusted partner in an era where ESG (Environmental, Social, and Governance) criteria drive investment decisions.
However, risks persist. Economic downturns, cybersecurity threats, and the rapid evolution of AI could disrupt Blackbaud’s trajectory. The company acknowledges these challenges, noting that integration hurdles and market shifts may affect outcomes. Yet its strategic bets—such as AI-driven tools and partnerships with networks like AFP—suggest a proactive approach to staying ahead.
The AFP collaboration exemplifies this strategy. By embedding itself in the educational and professional development of fundraisers, Blackbaud strengthens its ecosystem of users. For instance, the Emerging Leaders Mentor Program not only nurtures talent but also creates long-term loyalty to Blackbaud’s platforms. Meanwhile, the Constant Contact integration directly responds to client demands for seamless, omnichannel donor engagement.
Looking ahead, the partnership’s focus on inclusivity and innovation positions Blackbaud to capitalize on a growing global philanthropy market. According to Giving USA, charitable donations in the U.S. alone reached $470 billion in 2023, with digital giving channels expanding at double-digit rates. Blackbaud’s ability to democratize access to advanced tools—through scholarships, mentorship, and user-friendly integrations—could solidify its dominance in this space.
In conclusion, Blackbaud’s alliance with AFP is more than a sponsorship deal; it’s a strategic investment in the future of philanthropy. By aligning with a network of 33,000+ fundraising professionals and prioritizing ethical, human-centric technology, Blackbaud is not only addressing current challenges but also shaping the sector’s evolution. With a robust global footprint, a $100 billion annual impact, and a reputation for social responsibility, the company is well-positioned to navigate industry shifts and deliver sustained value to investors—even as it balances the risks inherent in rapid technological change. For socially conscious investors, this partnership reinforces Blackbaud as a leader in a sector with both purpose and profit potential.
