Bitpanda Launches Vision Token With PSG Labs Partnership

Bitpanda, a prominent European investment platform, is making a significant move into the Web3 era with the launch of its ecosystem token, Vision (VSN), on July 16. This development is part of a new partnership with PSG Labs, the innovation arm of Paris Saint-Germain, one of the world’s most recognized football brands. The collaboration aims to scale fan-focused digital experiences across PSG’s global audience of over 500 million fans.

Vision (VSN) will serve as the foundational utility and governance token for Bitpanda’s upcoming Web3 suite. According to Bitpanda Deputy CEO Lukas Enzersdorfer-Konrad, Vision is designed to “combine infrastructure with influence from day one.” At launch, the token will offer up to 10% staking rewards for long-term holders, 20% trading fee discounts on Bitpanda’s platform and DeFi wallet, early access to token sales via Bitpanda’s upcoming Launchpad, on-chain governance rights, including voting on emissions and product updates, as well as exclusive loyalty perks, such as NFT drops and ecosystem access.

This puts Vision (VSN) on track to be a high-utility asset across Bitpanda’s regulated product suite. The Web3 stack will also include a new DeFi wallet, a cross-chain liquidity protocol called Vision Protocol, and a Layer 2 network for tokenizing real-world assets. The partnership with PSG Labs is expected to drive creative initiatives around Vision, including co-branded digital campaigns, virtual activations, and token-integrated fan rewards. For Paris Saint-Germain, this is a means to engage its fans beyond the stadium through interactive, tokenized experiences.

The PSG Labs partnership is the first of several high-profile collaborations that Bitpanda will be announcing as part of its roadmap to grow Vision’s cultural and transactional utility. The launch of the Bitpanda Web3 token also means a technical consolidation. Vision (VSN) is being created through the merger of Bitpanda’s two existing tokens, BEST and Pantos. Holders of both will receive VSN at conversion ratios based on 30-day average prices, with the total VSN supply capped at 4.2 billion tokens. This simplifies Bitpanda’s token ecosystem, as all future Web3 activity will be under one asset with clear use cases, governance, and compliance.

Bitpanda’s strength lies in its regulation. Operating under MiFID II and other frameworks across Europe, the company has licenses in several countries. This gives Vision (VSN) a big advantage as it will be launched and maintained in a regulated environment. Bitpanda aims to make Web3 accessible without compromising on security or regulation. With almost 7 million users across Europe, the company is now using that infrastructure to deliver Web3 tools for individual investors and enterprise partners.

The launch of the Vision (VSN) token on July 16 is a significant step for Web3 adoption. Merging its existing tokens into one and partnering with PSG Labs, Bitpanda is bringing infrastructure and influence together to deliver a token built on real use cases and broad cultural relevance. As Vision rolls out, all eyes will be on how Bitpanda navigates adoption, regulation, and innovation, bringing fans, investors, and institutions into a new chapter of digital finance.