Bitpanda Launches in UK with Arsenal Crypto Partnership

Bitpanda, the Vienna-based cryptocurrency trading platform, has officially launched its operations in the United Kingdom, marking a significant step in its European expansion strategy. The launch, which became available to UK users on August 2, 2025, provides access to over 600 cryptoassets, including major digital currencies such as Bitcoin and Ethereum, as well as stablecoins and other tokens [1]. With a customer base of over 7 million across Europe and a regulatory presence in several countries, Bitpanda aims to replicate its success in the UK by offering a secure, user-friendly platform backed by institutional-level infrastructure and educational resources [2].

In tandem with the UK launch, Bitpanda announced a multi-year partnership with Arsenal Football Club, one of the most prominent teams in the English Premier League. The partnership designates Bitpanda as Arsenal’s Official Crypto Trading Partner and includes visible branding at the Emirates Stadium and across the club’s digital platforms [3]. The first instance of this collaboration will be seen on August 23, 2025, when Bitpanda’s branding appears at the stadium during Arsenal’s match against Leeds United [4]. The partnership also involves the development of immersive digital experiences for fans, including VIP match opportunities and special event invites, with the potential to include interactions with club legends [5].

The collaboration extends beyond traditional sponsorships, as Bitpanda and Arsenal aim to create educational content and tools to empower UK investors and fans with knowledge about cryptocurrency. This strategic alignment reflects both parties’ shared ambitions for long-term growth and innovation. Arsenal’s Chief Commercial Officer, Juliet Slot, praised Bitpanda’s approach and values, stating that the partnership aligns with the club’s forward-thinking ethos [6].

For Bitpanda, the UK represents a key market due to its strong financial sector and growing interest in digital assets. The platform’s expansion into the UK comes at a time when the demand for regulated and reliable crypto trading services is increasing. By entering the market with a comprehensive platform and a high-profile partnership, Bitpanda is positioning itself to capture a significant share of this growing audience [7].

The partnership also marks a shift in Arsenal’s approach to blockchain and fan engagement. The club has scaled back its previous relationship with Socios, a blockchain-based fan platform, in favor of a more direct collaboration with Bitpanda [8]. This decision highlights a broader trend in professional sports, where clubs are increasingly seeking partnerships with fintech and crypto firms to enhance digital engagement and open new revenue streams [9].

Bitpanda’s CEO, Eric Demuth, emphasized that the UK launch is a milestone in the company’s global expansion and that the Arsenal partnership aligns with Bitpanda’s mission to help individuals achieve their financial goals through accessible and secure crypto investing [10]. While the company has not disclosed specific two-year growth targets, it is clear that the UK is a priority in its strategy to expand across European markets [11].

The timing of the launch, just before the new Premier League season, enhances the visibility of the partnership. As Arsenal kicks off its campaign, both the club and Bitpanda benefit from increased media coverage and public attention. This strategic alignment not only strengthens Bitpanda’s presence in the UK but also reinforces its role as an innovator in the crypto space [12].

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Source:

[1] https://fxnewsgroup.com/forex-news/cryptocurrency/bitpanda-launches-crypto-trading-in-the-uk-sponsors-arsenal/

[2] https://www.coinspeaker.com/arsenal-partners-bitpanda-ahead-premier-league-kick-off/

[3] https://www.footballbusinessjournal.com/post/arsenal-confirms-multi-year-partnership-with-bitpanda-as-official-crypto-trading-partner

[4] https://www.sportbusiness.com/news/arsenal-signs-bitpanda-as-socios-deal-is-refined/

[5] https://www.livebitcoinnews.com/bitpanda-launches-in-uk-partners-with-arsenal-to-expand-crypto-reach/

[6] https://www.coinlive.com/news-flash/871481

[7] https://cryptonews.com/news/bitpanda-enters-uk-market-with-600-cryptoassets-and-arsenal-partnership/

[8] https://www.thisismoney.co.uk/money/crypto/article-14999477/Bitpanda-launches-UK-crypto-exchange-platform-bitcoin-ethereum.html