BitMine Immersion Soars 55.93% on Ethereum Treasury Pivot

On July 1, 2025, BitMine Immersion's stock price surged by 55.93% in pre-market trading, marking a significant rise that has captured the attention of investors and analysts alike.

BitMine Immersion Technologies has undergone a strategic pivot, appointing Tom Lee, co-founder of Fundstrat and a prominent market strategist, as its new Chairman. This move is part of a broader shift towards an Ethereum treasury strategy, aiming to make ETH the company's primary reserve asset. Lee's plan involves raising capital through equity and debt to accumulate Ethereum, mirroring the successful strategy employed by MicroStrategy with Bitcoin.

BitMine's new strategy includes the creation of an Ethereum treasury after raising $250 million. The company will continue its Bitcoin mining operations but will focus on ETH accumulation and on-chain yield generation. This shift is expected to benefit from Ethereum's yield-bearing characteristics and its dominant role in the stablecoin industry, tokenized assets, and DeFi.

Tom Lee's appointment and the company's strategic pivot have been met with enthusiasm from the market, reflecting a broader trend of companies exploring ETH-focused treasury strategies. This move positions BitMine to become a significant player in the ETH market, potentially redefining the company's future and setting a new standard in crypto asset management.