Bitmedia's AI-Driven Strategies Boost Crypto Ad Performance by 62%

In 2014, the landscape of crypto advertising was virtually non-existent. The term “Web3” had not yet been coined, and platforms like Facebook had banned crypto ads, leaving startups to promote their tokens through forums and niche publications. Matvii Diadkov, the founder of Bitmedia, saw an opportunity in this underserved market. Recognizing the gap between blockchain innovation and its ability to reach real audiences, Diadkov launched Bitmedia, one of the first ad networks specifically designed for the crypto space.

Initially, Bitmedia was a Bitcoin-focused advertising network, promising measurable results for emerging blockchain projects. Over a decade, Bitmedia has evolved into a comprehensive Web3 marketing engine, powering growth for protocols, exchanges, decentralized finance (DeFi) apps, and Web3 games across thousands of campaigns. The company now offers a range of services, including wallet-level targeting, real-time onchain analytics, influencer partnerships, and compliance-tuned campaign strategies. Diadkov emphasizes that Bitmedia’s approach goes beyond just running ads; it optimizes for community, culture, and long-term user value.

In an interview, Diadkov reflects on the evolution of crypto advertising and the impact of AI and data-driven marketing. He notes that the convergence of AI and data-driven strategies is transforming the entire marketing industry, including crypto. Bitmedia has been an early adopter of AI and machine learning capabilities, using them for ad creative performance analysis, real-time fraud detection, predictive bidding strategies, and behavioral targeting. Diadkov believes that the industry is on the cusp of a shift to agentic marketing, where autonomous AI agents will run the bulk of performance campaigns. Bitmedia is actively redesigning its platform to be agent-friendly, creating a framework where AI tools can seamlessly launch, manage, optimize, and analyze campaigns end-to-end using real-time onchain data, audience segmentation, and campaign logic. The ultimate goal is to make Bitmedia a truly AI-native crypto advertising platform, intuitive for human marketers but also fully operable by next-gen AI agents.

Regulatory uncertainty remains a significant challenge for blockchain projects. Bitmedia navigates compliance by implementing multi-layered moderation systems that filter ad content based on geo-specific regulations. The ad review process screens for prohibited claims, high-risk messaging, and regional restrictions, helping clients avoid accidental noncompliance. Bitmedia stays in close contact with legal advisers and publishers to keep its network aligned with the latest policy changes. The platform provides granular control, allowing DeFi, Web3, and blockchain brands to safely advertise within legal frameworks while still targeting high-intent audiences worldwide.

Data-driven strategies are a key differentiator for Bitmedia. One success story involves a DeFi protocol that came to Bitmedia after underperforming on traditional ad platforms. Bitmedia’s onchain behavior analytics, wallet segmentation, and real-time campaign tracking restructured the targeting strategy, identifying high-converting segments based on historical wallet activity. The result was a 62% increase in clickthrough rate, a 34% drop in cost-per-acquisition, and 3.5x higher user retention over 60 days. This demonstrates the power of combining blockchain-native analytics with a precision ad delivery engine, focusing on finding the right users who actually stay.

Many crypto campaigns experience short-term spikes but fade quickly. Bitmedia ensures long-term success by focusing on quality traffic, performance consistency, and constant optimization. Every campaign is treated as a living system, with creatives, targeting, and bidding strategies refined daily based on real-time analytics and onchain engagement data. This hands-on approach helps prevent the common boom-and-bust cycles many crypto projects experience, building smarter strategies every day.

Diadkov is also the founder of Chainers.io, a next-gen NFT game. The synergy between Bitmedia and Chainers is powerful, with Bitmedia providing the distribution engine and Chainers offering firsthand insight into what Web3 users want. Strategies are tested across both platforms, optimizing ad funnels, gamification elements, and onchain engagement mechanics. This dual perspective gives Bitmedia a unique edge, focusing on community, culture, and user lifetime value.

Looking ahead, Bitmedia is working on disruptive technology set to transform the intersection of blockchain and digital advertising. While details are still in stealth mode, the new solution leverages blockchain innovation to provide transparency, security, and precision. This breakthrough approach addresses critical challenges in the ad tech space, such as user privacy, data storage, and targeting accuracy. Bitmedia believes this new solution has the potential to be a game-changer for AI, blockchain, and Web3 projects looking to scale their marketing efforts. Exciting updates are expected soon, and interested parties are encouraged to subscribe to Bitmedia’s newsletter for more information.