Bithumb Lists TreeHouse (TREE) KRW Pair Boosting Local Crypto Access

Bithumb has announced the addition of the TreeHouse (TREE) KRW trading pair, providing Korean investors with a new option in the expanding cryptocurrency market. This is the first time TREE has been listed on a major South Korean exchange in local currency, potentially increasing its accessibility and liquidity among local traders [1]. TreeHouse is an ERC-20 token designed to support blockchain-based community governance and decentralized applications. Its inclusion on Bithumb reflects growing interest from both institutional and retail investors in governance and DeFi-related tokens [1].

The new KRW trading pair allows Bithumb users to trade TreeHouse directly against the South Korean won, bypassing the need for additional fiat or stablecoin conversions. This is expected to simplify the trading process and reduce transaction costs, offering a more efficient experience for Korean investors [1]. Bithumb’s decision to list TREE is part of its broader strategy to diversify its cryptocurrency offerings and attract traders interested in innovative blockchain projects.

The timing of the listing coincides with TreeHouse's recent inclusion on Coinbase, which announced support for the token on August 2, 2025, highlighting the importance of using the correct Ethereum network to prevent asset loss [2]. While Coinbase’s listing likely contributed to greater awareness of TREE, Bithumb’s KRW pair is tailored to meet the specific needs of Korean traders, where local currency trading remains a common preference. The dual listing may further enhance TREE’s visibility and adoption across different markets.

However, the success of TREE on Bithumb will depend on factors such as investor sentiment, token utility, and overall market conditions. New listings often lead to short-term price volatility as traders adjust their positions, though no specific data has been provided on TREE’s pre- or post-listing price movements [1]. Bithumb’s decision underscores a broader trend of Korean exchanges seeking to remain competitive by offering tokens that reflect emerging blockchain use cases. As the crypto ecosystem continues to evolve, platforms that quickly adapt to new projects are likely to gain an advantage.

Source: [1] BlockBeats News (https://www.theblockbeats.info/en/flash/306444)

[2] BWEnews (https://t.me/s/BWEnews)