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Bitget Wallet, a leading self-custody digital wallet, has announced a strategic partnership with
and infrastructure provider Immersve to introduce a new crypto-linked payment card. This innovative card allows users to make payments directly from their digital wallets at over 150 million merchants worldwide that accept Mastercard. The product is designed to enhance ease of use and efficiency in the crypto card space, enabling users to fund the card in real-time via onchain swaps and deposits through the Bitget Wallet app.The card leverages Mastercard's Digital First platform, allowing users to apply for the card digitally and have it loaded onto their mobile wallet within minutes. This digital process ensures that users can utilize the card for both physical and online transactions seamlessly. Immersve, a Mastercard-licensed issuer, powers the operations of the card, ensuring that transactions are settled onchain by converting crypto to fiat while adhering to Mastercard’s legal framework, including Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements.
The initial launch of the card is planned for the UK and European Union, with subsequent expansions into Latin America, Australia, and New Zealand in the coming months. This launch comes at a time when there is growing interest in practical use cases for cryptocurrency and efforts by the payments ecosystem to integrate blockchain-enabled solutions into mainstream finance. Bitget Wallet, with over 80 million users globally, aims to bridge
between self-custodied assets and real-world commerce through this initiative.The card offers optional incentives such as transaction-based rewards, yield on idle balances in the wallet, and one-time bonuses for completing identity verification. These features are designed to enhance the user experience and encourage broader adoption of crypto payments.
Jamie Elkaleh, CMO at Bitget Wallet, emphasized the significance of this partnership, stating, "Crypto payments should be as seamless and secure as traditional transactions. With this partnership, Bitget Wallet users can now pay with crypto anywhere Mastercard is accepted. We’re seeing massive demand for real-world crypto utility, and this collaboration with Mastercard and Immersve provides the infrastructure to make that vision a reality."
Scott Abrahams, executive vice president of Global Partnerships at Mastercard, added, "Digital wallets are quickly becoming as ubiquitous as email addresses. At Mastercard, we’re committed to working with innovative companies like Bitget Wallet and Immersve to make crypto transactions simple, secure, and accessible at scale. This is a critical step in bringing digital assets closer to mainstream utility."
Jerome Faury, CEO of Immersve, highlighted the importance of this partnership in scaling real-world crypto use, stating, "Partnering with forward-thinking teams like Mastercard and Bitget Wallet is exactly how we scale real-world crypto use. We’re bridging the gap between Web3 and traditional finance, allowing users to spend crypto as easily as they spend fiat—on a global scale."
This collaboration represents a significant step forward in the integration of cryptocurrency into everyday financial transactions, offering users a convenient and secure way to spend their digital assets. The partnership between Bitget Wallet, Mastercard, and Immersve aims to make crypto transactions as seamless and secure as traditional transactions, thereby enhancing the utility of digital assets in real-world commerce. The initial launch in the UK and European Union, with planned expansions into other regions, underscores the growing interest in practical use cases for cryptocurrency and the efforts to integrate blockchain-enabled solutions into mainstream finance. The optional incentives offered by the card, such as transaction-based rewards and yield on idle balances, are designed to enhance the user experience and encourage broader adoption of crypto payments. The strategic partnership between these three entities is poised to bridge the gap between self-custodied assets and real-world commerce, making crypto transactions more accessible and convenient for users worldwide.

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