Bitget Wallet Launches Crypto Payment Card with Mastercard in UK, EU

Bitget Wallet has launched a crypto-linked payment card in partnership with Mastercard and infrastructure provider Immersve. This card, available through the Bitget Wallet app, allows users to spend their cryptocurrency with over 150 million merchants worldwide. The card features real-time crypto-to-fiat settlement with no fees, making it a convenient option for users who want to use their digital assets for everyday purchases.

The Bitget Wallet Card will initially launch in the UK and the European Union, with plans to expand to Latin America, Australia, and New Zealand in the future. The product leverages Mastercard’s suite of Digital First tools, enabling users to apply for the card through the Bitget Wallet app and add it to their smartphone wallets within minutes. Immersve provides the backend infrastructure necessary to connect the self-custodial wallet with Mastercard’s payment rails, ensuring secure and compliant transactions.

According to Bitget Wallet, the launch of the card is in response to growing demand from users for a means of making day-to-day payments using crypto. Some 40% of surveyed Bitget wallet users globally have used crypto for payments, with higher demand in emerging markets like Southeast Asia and Africa. The demand is also higher among Millennial and Gen Z users, as well as in regions with less developed banking infrastructure.

Bitget Wallet has observed increasing traction in its ‘Pay’ vertical, and the card is a natural extension of that demand, offering a familiar way to spend digital assets while maintaining on-chain control. The card’s launch comes at a time when crypto-linked cards are gaining more traction for online purchases, with a recent report indicating that nearly half of all payments made using such cards are for values of €10 or lower.

While the card is being rolled out on multiple continents, it is notable that North America, and in particular the United States, is currently excluded from the launch. Bitget Wallet CMO Jamie Elkaleh explained that there are no definite plans to bring the product to the States, but that this could change depending on regulatory developments. The UK and EEA have been prioritized due to their clear regulatory environments and high level of crypto card adoption, while the card's rollout in the U.S. "depends on obtaining the appropriate regulatory approvals and establishing local issuing arrangements."

Despite the lack of a confirmed launch date for the American market, Bitget Wallet and its partners are actively exploring these steps. Mastercard has been committed to bridging crypto and traditional finance for several years now, with a range of card products and partners like Gemini, Bybit, and MetaMask. For Mastercard, one of the chief benefits of partnering with Bitget Wallet is that it provides users—and the merchants at the other end of their transactions—with the highest level of security, protected by Mastercard’s KYC and AML requirements, in addition to several other anti-fraud protections and benefits.