Bitget Wallet Launches Crypto for Everyone Movement to Onboard Next Billion Users

Bitget Wallet, a leading non-custodial crypto wallet, has unveiled a new brand identity and launched the "Crypto for Everyone" Movement. This initiative aims to make cryptocurrency more accessible and practical for everyday use, reflecting the wallet's evolution into a full-service platform. With over 80 million users, Bitget Wallet has expanded its offerings beyond trading and earning to include onchain discovery and global payments. The new brand identity features a simplified logo and a more user-friendly interface, designed to make crypto interactions as intuitive as using popular apps like Uber or PayPal.

The rebranding is part of a broader strategy to onboard the next billion users into the crypto ecosystem. Bitget Wallet plans to incentivize the community with a pool of over $1 million in rewards as a token of gratitude for their support. The platform's growth has been driven by increased demand for self-custody and alternative financial access, particularly in regions with limited banking infrastructure. The fastest growth has been observed in Africa, Europe, and the Middle East, where individuals are turning to crypto to navigate inflation, limited banking access, and economic instability.

Bitget Wallet's new design focuses on four core features: Trade, Earn, Pay, and Discover. Users can track market trends, explore new tokens, and trade across over 130 blockchains with a single click. In selected regions, a new Simple Mode will be introduced to offer a streamlined experience for users new to crypto. The wallet includes protections like real-time risk monitoring and transaction screening to ensure secure usage. Additionally, Bitget Wallet is among the first to launch an in-app shop, offering full payment flexibility with crypto cards, QR code scans, and direct purchases. The shop supports over 300 brands across various sectors, enabling crypto payments at major platforms like Amazon, Google Play, and Shopee.

To further enhance its utility, Bitget Wallet offers yield features that allow users to earn passive income on their crypto balances. The platform also plans to support tokenized real-world assets like stocks and gold, expanding beyond digital assets. Gracy Chen, CEO at Bitget, emphasized the wallet's role as a critical access layer for onchain assets, providing users with a powerful tool that connects them to opportunities globally. The rebranding is accompanied by the launch of the Crypto for Everyone Movement, which includes partnerships with leading ecosystem projects and offers over $1 million in rewards to users exploring the updated platform through interactive campaigns.

Bitget Wallet's new brand identity and the Crypto for Everyone Movement represent a significant step towards making cryptocurrency more accessible and practical for everyday use. By focusing on simplicity, security, and utility, Bitget Wallet aims to empower users to take control of their finances and navigate the crypto landscape with ease. The platform's commitment to innovation and user experience positions it as a leader in the crypto wallet space, paving the way for broader adoption and integration of cryptocurrency into daily life.