Bitget turns users into ambassadors with token-driven referral push.

Bitget, a Singapore-based cryptocurrency exchange established in 2018, has introduced a new promotional campaign titled the "Contract VIP Invitation Season," encouraging users to invite friends and unlock token airdrops. The initiative aims to enhance user engagement and expand the platform’s community, with incentives designed to reward both invitees and inviters. This strategy aligns with Bitget’s broader efforts to attract a growing segment of traders interested in derivatives and contract trading.

According to the data available, Bitget has achieved a notable position in the global cryptocurrency exchange market. It ranks 18th on CoinMarketCap’s spot trading score, having climbed four positions since August 2022. The platform processes $5.1 billion in daily derivatives trading volume and serves an active user base of 5.5 million users per day. Its trading volume places it among the top exchanges, trailing only major players such as Binance, Bybit, and OKX.

The exchange is known for its social trading features, particularly its follow-trading and KOL (Key Opinion Leader) system, which simplifies the process for investors to engage in cryptocurrency trading. This model has contributed to the platform’s popularity among both novice and experienced traders, particularly in markets where community-driven investment strategies are gaining traction.

Despite its growing user base and favorable trading volumes, Bitget has faced concerns regarding its security and reliability. Some users have highlighted the absence of over-the-counter (OTC) services on the platform, which limits the ability to trade in fiat currencies like Tether (USDT) directly with other users. This contrasts with major exchanges like Binance, where such services are more commonly available. The concern over liquidity and withdrawal capabilities remains a critical consideration for larger investors, with some users advising against holding significant amounts of assets on the platform.

In response to the promotional campaign, Bitget has also offered high commission rates for traders looking to reduce their trading costs. A referral link offering 50%+ commission returns is being promoted, which could further incentivize user participation and drive growth in the derivatives trading segment.

The launch of the "Contract VIP Invitation Season" reflects Bitget’s strategic focus on leveraging its existing user base to drive further adoption. By rewarding users with token airdrops and high commission structures, the platform is positioning itself to compete more effectively in the crowded cryptocurrency trading market.