Bitget Turns MotoGP into a Crypto-Crazed Playground

Bitget intensified its Web3 engagement at the 2025 Catalunya MotoGP in Barcelona from September 5 to 7, transforming the event into a hub for crypto culture and motorsport enthusiasm. The exchange, which has already activated its partnership through the Italian and German Grand Prix events, expanded its presence with a 360° Fan Booth at the Circuit de Barcelona-Catalunya. The booth featured interactive experiences such as a pro-grade MotoGP simulator, challenges, and photo opportunities with iconic race machines and MotoGP legends. This immersive setup was designed to blend motorsport excitement with the fast-paced world of Web3, encouraging fans to engage with crypto in a dynamic, playful environment.

One of the highlights of Bitget’s campaign was the participation of MotoGP icon Jorge Lorenzo, who launched the Smarter Speed Challenge—a virtual racing mini-game that allows users to compete for cash, coupons, and exclusive rewards. The challenge, part of a global play-to-win campaign running through mid-November, has attracted both Web2 and Web3 users. A standout winner from the Catalunya event earned a once-in-a-lifetime opportunity to meet Jorge Lorenzo in person at the TOKEN2049 event in Singapore in October. This campaign exemplifies Bitget’s effort to blend competitive engagement with tangible rewards, making the intersection of crypto and motorsport more appealing to a broader audience.

Bitget also collaborated with top motorsport personalities and content creators to amplify the campaign’s reach. Figures such as commentator Nico Abad and creators like Christine GZ, Rubén Xaus, Rotren, and Ubietoo helped drive engagement both on and off the track. Fans who participated in Bitget's giveaways received access to exclusive experiences, including the virtual MotoGP™ 2025 championship, GP tickets, and meet-and-greet opportunities with motorsport legends. These partnerships reflect Bitget’s broader strategy to connect with motorsport communities through digital experiences, ensuring a seamless blend of traditional and digital engagement.

Gracy Chen, CEO of Bitget, emphasized the shared spirit of innovation and high performance that both Bitget and MotoGP embody. “We’re not just here to promote, but to create something memorable, fun, and rewarding,” Chen stated, underscoring the event’s goal of making crypto culture accessible and engaging. The event also saw fans trading merchandise and stories, highlighting how Bitget aims to create a community where the excitement of crypto intersects with real-world passions like motorsport.

With the Catalunya GP now concluded, the Smarter Speed Challenge remains active, offering daily check-ins, virtual laps, and other rewards for participants. Bitget’s continued expansion into motorsport partnerships, including its role as the exclusive cryptocurrency partner of MotoGP™, reinforces its strategy to bridge the gap between traditional entertainment and Web3 innovation. As the crypto market continues to evolve, Bitget is positioning itself not only as a trading platform but as a bridge to new forms of engagement and community building.