Bitget, Sweat Economy Partner to Promote Web3 at Dubai Esports Festival

Bitget, a prominent cryptocurrency exchange, has joined forces with Sweat Economy to promote the adoption of Web3 technologies during the Dubai Esports Festival. This collaboration underscores the growing interest in integrating blockchain with everyday activities, particularly in the realm of fitness and wellness. The event attracted key figures from Dubai's tech and economic development sectors, including Dr. Marwan Al Zarouni, CEO of AI at Dubai’s Department of Economy and Tourism, and the CEO of the Dubai Blockchain Center.

Bitget’s booth, titled “Walk into Crypto,” served as a central point for discussions and collaborations between blockchain leaders, innovators in the fitness economy, and public sector representatives. The focus of these discussions was the emerging concept of a “movement economy,” where physical activity is tokenized and rewarded through digital financial frameworks. Sweat Economy, known for its fitness app that converts steps into cryptocurrency, exemplifies this concept. As sedentary lifestyles become more prevalent globally, the integration of wellness and blockchain technology offers potential benefits for both public health and digital inclusion.

Dr. Al Zarouni’s participation highlights Dubai’s commitment to aligning with blockchain innovation, not just in finance but also in lifestyle and consumer engagement. The conversation also addressed broader goals, such as how platforms like Bitget and Sweat Economy can accelerate crypto literacy and facilitate mass onboarding into Web3 technologies.

Dubai has established itself as a global crypto hub, with government bodies actively supporting blockchain adoption through regulation and infrastructure. Bitget’s presence at the event, alongside a local Web3 project like Sweat Economy, reflects its ambition to play a significant role in the Middle East and North Africa’s digital economy. This partnership is particularly timely as crypto exchanges and wallets explore new ways to bring value beyond trading, collaborating with lifestyle-based ecosystems like Sweat Economy represents a broader evolution in how people interact with digital assets.

The overarching theme of the engagement was inclusion, focusing on how to onboard the next billion users into the decentralized web. According to Bitget and Sweat Economy, the solution lies in meeting users where they are—on their smartphones, in their daily routines, and through real-world incentives that tie physical activity to financial gain. With more announcements expected from the partnership, it’s clear that both companies aim to build on the momentum generated at the Dubai Esports Festival. While the specifics of future collaborations remain under wraps, the emphasis on accessibility, wellness, and user empowerment appears to be a guiding principle.