Bitget Shifts to Sustainable Creator Engagement with Enhanced Affiliate Incentives

Bitget, a leading Universal Exchange (UEX), has launched its "Affiliates Boost Month" initiative, offering creators and community builders fast-track approvals, simplified onboarding, and rewards of up to 5,000 USDT to incentivize participation in its affiliate program according to reports. The campaign, which began on November 25, 2025, emphasizes a shift from traditional discount-based marketing to a model that rewards consistent content creation and community engagement according to the initiative. The initiative aligns with Bitget's broader strategy to support the creator economy by providing tools, transparency, and long-term earning potential according to reports.

Under the program, creators can qualify through three criteria: having at least 100 social media followers, managing a community group with 500 members, or being active in five or more crypto communities according to the initiative. These thresholds aim to lower entry barriers while maintaining competitive standards. Participants gain access to milestone bonuses, BGB and USDT prizes, and a streamlined "Invite & Earn" Talent Scout feature designed to accelerate network growth according to reports. Gracy Chen, CEO of Bitget, emphasized the platform's commitment to sustainability over seasonality, stating the campaign reflects a system that values "consistency, insight, and genuine community impact" according to the CEO.

The timing of the initiative coincides with Bitget's broader promotional efforts, including a separate Black Friday campaign offering spot-grid trading incentives and a 50,000 USDT prize pool according to the campaign. This dual focus on creator incentives and trading tools underscores the exchange's strategy to diversify user engagement while capturing market share in a competitive crypto landscape. The Affiliates Boost Month also highlights Bitget's expansion into creator-driven marketing, a trend gaining traction as platforms seek to leverage influencer networks for organic growth according to the initiative.

Bitget's ecosystem, which serves over 120 million users, has further integrated AI-powered trading tools and real-world asset access, reinforcing its position as a multi-asset hub according to reports. Strategic partnerships, such as its role as the Official Crypto Partner of LALIGA and MotoGP™, and collaborations with UNICEF for blockchain education, align with its global impact goals according to the initiative. These initiatives not only enhance brand visibility but also position Bitget as a bridge between traditional finance and decentralized ecosystems according to reports.

The campaign's success will depend on its ability to attract and retain creators, a segment critical to driving adoption in the Web3 space. By offering tangible rewards and reducing onboarding friction, Bitget aims to capitalize on the creator economy's growth while fostering a sustainable affiliate network according to reports.