Bitget Reimagines Trading with AI-Powered Universal Vision

Bitget, a leading cryptocurrency exchange, has officially launched its seventh anniversary celebrations with a transformative vision for the future of digital asset trading. In a public letter released by CEO Gracy Chen, the company introduced the concept of the "Universal Exchange" (UEX), positioning it as the next generation of exchanges. The UEX model aims to resolve the “impossible triangle” dilemma faced by traditional centralized (CEX) and decentralized exchanges (DEX)—by simultaneously delivering enhanced user experience, asset diversity, and security. Bitget plans to integrate both crypto and traditional financial assets under one platform and leverage AI tools and advanced security practices to significantly improve trading intelligence and safety.

Gracy Chen highlighted the upcoming major upgrades to Bitget’s onchain trading product, which will support all major public chain assets without requiring users to create non-custodial wallets. Instead, users can trade millions of onchain assets directly through their exchange balances. Looking ahead, Bitget intends to expand its offerings to include stocks, forex, and gold, enabling a single UEX platform to trade global core assets.

In line with its AI-driven strategy, Bitget launched GetAgent, a smart trading assistant powered by artificial intelligence. The tool integrates over 50 professional-level market and crypto analysis (MCP) tools to provide real-time market analysis, trading strategies, and execution recommendations. GetAgent personalizes its services by analyzing user transaction history, preferences, and watched assets. It also supports full-time market monitoring, reducing the time cost of switching between platforms. The AI assistant is designed to evolve continuously, refining its recommendations through each user interaction to offer more precise decision-making support.

The assistant’s embedded functionality within the Bitget app allows for seamless execution of trades. For instance, users can request “spend 20 USDT to buy BTC,” and the system will automatically create and confirm the trade within the same interface. However, it is important to note that GetAgent currently supports only spot trades and not derivatives or futures.

Bitget’s strategic moves are set against a backdrop of growing institutional interest in the crypto market. According to Gracy Chen’s recent comments during the Bitcoin2025 event, institutional investment remains a key catalyst for crypto market growth, particularly in regions with transparent regulatory frameworks. Bitget’s expansion in Asia is expected to boost its liquidity and trading volume, potentially influencing broader market sentiment. As of May 30, 2025, Bitcoin (BTC) was trading at $69,450, up 2.3% in 24 hours, while Ethereum (ETH) rose 1.8% to $3,780. The firm’s ability to attract both retail and institutional traders will likely contribute to its overall market share and influence.

Bitget has also demonstrated its commitment to innovation through its January 2025 transparency report, which outlined significant growth in trading volumes, platform engagement, and ecosystem developments. Strategic partnerships and product launches, such as the BGB liquidity pools on Uniswap and Bulbaswap, further solidified its position in the digital asset space. Additionally, Bitget Research highlighted a notable trend: 20% of Gen Z and Gen Alpha respondents expressed openness to incorporating crypto into their pension plans, indicating a shift in long-term financial planning preferences.

As the crypto landscape continues to evolve, Bitget’s strategic emphasis on AI integration, institutional adoption, and cross-asset accessibility positions it as a key player in shaping the future of digital finance.