Bitget Partners with UNTOLD Festival to Promote Web3 Technology

Bitget, a leading cryptocurrency exchange and Web3 company, has announced a significant partnership with UNTOLD, one of the top three music festivals globally. This collaboration positions Bitget as the exclusive Web3 partner for UNTOLD, with the partnership kicking off at the festival's 10th anniversary in Cluj-Napoca this August and continuing at UNTOLD Dubai later this year. The festival is expected to attract over 400,000 music enthusiasts, providing Bitget with a vast platform to promote its brand and the Web3 ecosystem.

This partnership marks Bitget's most ambitious foray into the realms of music and youth culture. Following successful collaborations with LALIGA and MotoGP, Bitget's involvement with UNTOLD underscores its commitment to integrating Web3 technology with popular culture. The goal is to bring Web3 to the forefront of the music festival experience, from the main stage to backstage areas, ensuring that every moment is enhanced by the possibilities of Web3.

Gracy Chen, CEO of Bitget, highlighted the significance of this partnership, stating, "We’ve partnered with athletes, champions, and now rockstars. UNTOLD speaks the language of the next generation. And so do we. Whether you’re vibing in the crowd or trading on the go, Bitget is there to make every moment count. We’re here to connect, to move with the rhythm of pop culture, and to show that Web3 is the gateway to broadening horizons."

UNTOLD, ranked #3 globally in DJ Mag’s Top 100 Festivals, is known for hosting live acts by renowned artists such as Imagine Dragons, Lenny Kravitz, Bebe Rexha, Major Lazer, Charlie XCX, and Jason Derulo. Electronic music giants like Martin Garrix, David Guetta, Armin van Buuren, Solomun, and Amelie Lens will also be part of the lineup, ensuring a diverse and electrifying musical experience.

Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe, expressed enthusiasm about the collaboration, saying, "We’re excited to welcome Bitget as a global partner of UNTOLD. This collaboration goes beyond sponsorship; it’s about building bridges between the world of music, culture, and the future of finance. Together, we’ll create experiences that redefine how communities connect and celebrate across continents."

The 10th anniversary edition of UNTOLD promises to be a legendary event, with headliners including Post Malone, Armin van Buuren, Tiësto, and Martin Garrix. Bitget will be actively involved, offering immersive events and exclusive VIP experiences that will make the festival unforgettable for attendees. The partnership will extend to UNTOLD Dubai, where Bitget will continue to bring the energy of emerging Web3 technology to one of the world’s most dynamic cultural stages.

As UNTOLD celebrates a decade of unforgettable music moments, Bitget steps into the spotlight to amplify what’s next. This partnership is about resonance, reimagining how a new generation connects with finance, culture, and each other, from Cluj to Dubai. Bitget is committed to driving crypto adoption through strategic partnerships, inspiring the global community to embrace the future of cryptocurrency.

Established in 2018, Bitget serves over 120 million users in 150+ countries and regions. The Bitget exchange is known for its pioneering copy trading feature and other trading solutions, offering real-time access to cryptocurrency prices. Bitget Wallet, formerly known as BitKeep, is a leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens, providing multi-chain trading, staking, payments, and direct access to 20,000+ DApps.

UNTOLD Festival, celebrating its 10th anniversary this summer, is one of the world’s largest music festivals. Born in Transylvania, Romania, UNTOLD has become a cultural landmark, winning the award for the Best Major Festival in Europe in 2015. The festival is expected to attract over 430,000 fans worldwide in Cluj-Napoca from August 7 – 10, featuring performances by Post Malone, Metro Boomin, Anyma, Armin van Buuren, Martin Garrix, and many more.

UNTOLD Universe, the leading entertainment and live events group, includes UNTOLD Festival, Neversea, UNTOLD Dubai, and Massif, a winter music experience in the Romanian mountains. Beyond festivals, UNTOLD Universe creates cultural events, including Christmas markets, international partnerships, brand activations, communication, and movies.