Bitget Partners UNTOLD Festival to Bring Web3 to Music Industry

Bitget, a leading cryptocurrency exchange and Web3 company, has partnered with UNTOLD, a globally recognized music festival, to bring Web3 technology to the music industry and youth culture. This collaboration marks Bitget's official sponsorship of UNTOLD's music festival, which will take place across major cities, including an event in Dubai later this year. The partnership aims to build bridges between music, culture, and the future of finance, offering unique VIP experiences and introducing Web3 technology to a broader audience.

UNTOLD is celebrating its 10th anniversary with events featuring industry giants such as Post Malone, Armin van Buuren, Tiësto, and Martin Garrix. The festival is expected to attract an audience of over 400,000 music lovers, providing Bitget with an opportunity to increase brand awareness and introduce the technology’s consciousness to festival participants and followers of the UNTOLD brand. This partnership is Bitget’s most significant encroachment into the world of music and youth culture, following previous collaborations with LA LIGA and MotoGP.

Bitget’s CEO, Gracy Chen, expressed enthusiasm about the company’s expansion program, which has led to several partnerships. Chen highlighted that Bitget’s collaborations with athletes, champions, and now rockstars emphasize the brand’s efforts to achieve global expansion. Chen considers UNTOLD a perfect audience for the next generation, aligning with Bitget’s philosophy as a company that focuses on next-gen technologies.

UNTOLD’s co-founder, Bogdan Rădulescu, views the partnership with Bitget as more than just a business relationship. Rădulescu stated that UNTOLD and Bitget are building bridges between the world of music, culture, and the future of finance. The collaboration aims to create experiences that redefine how communities connect and celebrate across continents, integrating Web3 into mainstream cultural settings and reaching audiences across all aspects of the festival.

This partnership is expected to enhance the festival experience by providing attendees with exclusive access to Web3-based activities and events. This includes opportunities to engage with decentralized applications (dApps), participate in blockchain-based contests, and explore the potential of non-fungible tokens (NFTs). By integrating these elements into the festival, Bitget and UNTOLD are paving the way for a more interconnected and technologically advanced future in the music industry.

This collaboration also highlights the growing trend of Web3 adoption within the entertainment sector. As more companies recognize the potential of blockchain technology to revolutionize traditional industries, partnerships like this one are becoming increasingly common. By aligning with UNTOLD, Bitget is positioning itself at the forefront of this movement, demonstrating its leadership in the Web3 space and its dedication to driving innovation in the music industry.

In summary, the partnership between Bitget and UNTOLD represents a significant step forward in the integration of Web3 technology into mainstream cultural events. By offering unique experiences and fostering a deeper understanding of blockchain technology, this collaboration is set to redefine engagement within the music industry and youth culture, paving the way for a more interconnected and technologically advanced future.