Bitget Partners UNTOLD Festival to Bridge Music and Web3

Bitget, a leading cryptocurrency exchange and Web3 company, has made a significant foray into the music and youth culture scene by becoming the official crypto partner of UNTOLD, one of the top three music festivals globally. This partnership, announced recently, marks Bitget's entry into the European music festival scene, with the collaboration set to continue at UNTOLD Dubai later this year. The festival, which attracts over 400,000 music enthusiasts, will serve as a platform for Bitget to promote its brand and introduce the world to the possibilities of Web3 technology.

This collaboration is more than just a sponsorship; it is a strategic move to bridge the gap between music, culture, and the future of finance. Bitget's CEO, Gracy Chen, emphasized the importance of this partnership, stating that it aligns with the company's mission to connect with the next generation and show that Web3 is the gateway to broadening horizons. The festival, ranked third globally in DJ Mag’s Top 100 Festivals, features an impressive lineup of artists, including Imagine Dragons, Lenny Kravitz, Bebe Rexha, Major Lazer, Charlie XCX, and Jason Derulo, as well as electronic giants like Martin Garrix, David Guetta, Armin van Buuren, Solomun, and Amelie Lens.

Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe, expressed excitement about the partnership, highlighting that it goes beyond sponsorship and aims to build bridges between different worlds. The collaboration will create experiences that redefine how communities connect and celebrate across continents. The 10th anniversary edition of UNTOLD, scheduled for August, promises to be legendary, with headliners such as Post Malone, Armin van Buuren, Tiësto, and Martin Garrix. Bitget will be present throughout the festival, offering immersive events and exclusive VIP experiences.

As part of the partnership, Bitget will provide front-row seats and backstage access to festival-goers, creating unforgettable moments for those who live louder and demand the best. The collaboration will kick off at UNTOLD’s 10th anniversary in Cluj-Napoca and continue to UNTOLD Dubai, where Bitget will bring the energy of emerging Web3 to one of the world’s most dynamic cultural stages. This partnership is about resonance, reimagining how a new generation connects with finance, culture, and each other, from Cluj to Dubai.

Bitget, established in 2018, is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. The company also offers real-time access to cryptocurrency prices and supports over 130 blockchains and millions of tokens through its non-custodial crypto wallet. Bitget Wallet provides multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into a single platform. The company has previously partnered with LALIGA, the world's top football league, and Turkish National athletes to inspire the global community to embrace the future of cryptocurrency.

UNTOLD Festival, celebrating a decade this summer, is one of the world’s largest music festivals. Born in the heart of Transylvania, Romania, UNTOLD has become a cultural landmark, attracting fans from around the world. The festival's success is evident in its ranking as the third-best festival in the world by DJ Mag and its recognition as the Best Major Festival in Europe in 2015. The 10th anniversary edition of UNTOLD, scheduled for August 7 – 10, is expected to draw over 430,000 fans to Cluj-Napoca.