Bitget Partners with MotoGP for 2025 Grand Prix Events

Bitget, a prominent crypto exchange, has announced a significant partnership with MotoGP, becoming an official regional partner for select Grand Prix events in 2025. This collaboration is set to bridge the worlds of high-speed crypto trading and premier motorcycle racing, with a focus on events in Europe and Southeast Asia. The partnership will kick off at the renowned Mugello Circuit during the Italian Grand Prix, with additional stops in Germany, Spain, and Indonesia. This move underscores Bitget’s strategy of integrating crypto with global sports culture, celebrating shared values of precision, agility, and resilience.

At the heart of this partnership is three-time MotoGP World Champion Jorge Lorenzo, who will lead Bitget’s new “Make It Count” campaign. Known for his precision and drive, Lorenzo will bring his championship mindset to inspire both traders and motorsport fans. “You win races not just on instinct, but by making every second count,” said Lorenzo. “It’s the same mindset Bitget brings to trading. I’m proud to be part of this story.”

The campaign will feature trackside activations, exclusive VIP experiences, and cross-platform digital campaigns. Starting at Mugello, key opinion leaders and media guests will enjoy behind-the-scenes access, rider interactions, and a fully immersive Bitget-branded experience. This partnership aligns with Bitget’s mission to integrate crypto into mainstream culture, following high-profile deals with global icons such as Lionel Messi, Juventus, and LALIGA.

“Racing is a sport of milliseconds; crypto is a market of micro-decisions,” said Gracy Chen, CEO of Bitget. “This partnership is our way of showing that success, on the track or the charts, comes down to smart moves and fearless execution.”

Founded in 2018, Bitget now serves over 120 million users in more than 150 countries. Through its exchange and non-custodial Bitget Wallet, the platform offers real-time trading, copy trading, staking, and access to over 130 blockchains and 20,000+ DApps. By aligning with global icons in sports and culture, Bitget continues its mission to make crypto more accessible and thrilling for everyone.

This partnership with MotoGP is a strategic move for Bitget, reinforcing its commitment to merging crypto with global sports culture. The collaboration with Jorge Lorenzo and the “Make It Count” campaign is expected to inspire both traders and motorsport fans, highlighting the shared values of precision, agility, and resilience. The campaign will feature various activations and experiences, starting at the Mugello Circuit during the Italian Grand Prix, and will continue through key events in Europe and Southeast Asia.