Bitget Lists Alliance Games COA for Spot Trading to Expand GameFi Portfolio

Bitget, a prominent cryptocurrency exchange, has announced the listing of Alliance Games (COA) for spot trading, marking a strategic move to expand its portfolio within the GameFi sector. The COA/USDT trading pair became available on July 23, 2025, at 10:00 UTC, with withdrawal functionality enabled the following day at 11:00 UTC [2]. This development aligns with Bitget’s focus on integrating emerging blockchain projects, particularly those bridging gaming and decentralized finance. According to CoinMarketCap, COA was trading at $0.01667 as of July 19, 2025, with a 24-hour trading volume of $11,369,313.48, indicating existing market activity ahead of the listing [8].

Alliance Games is described as a decentralized Web3 gaming infrastructure platform that combines AI-powered game creation, blockchain-based multiplayer networking, and distributed hosting. The native token, $COA, serves as the ecosystem’s utility asset, enabling developers to access infrastructure, rewarding node operators, and allowing users to stake, govern, and unlock premium features [1]. The platform is designed to be chain-agnostic, supporting multiple blockchains and aiming to lower barriers for game development through AI-driven tools. Its flagship title, Chain of Alliance, a turn-based RPG, demonstrates the integration of Web3 principles like user ownership and transparent economies into gaming [1].

Bitget’s listing of COA includes promotional incentives to drive liquidity and user engagement. A "candy" campaign tied to trading volume allows participants to earn airdrop allocations based on their contributions, while the exchange’s Convert and Swap features facilitate the transfer of airdrops and rewards to COA [9]. This approach mirrors strategies commonly used by exchanges to boost adoption of new tokens. The structured rollout of trading and withdrawal functionalities reflects Bitget’s operational rigor, with staggered access likely aimed at managing transaction volume and ensuring a smooth user experience [1].

The timing of the listing aligns with heightened interest in GameFi projects, positioning COA to benefit from Bitget’s user base of over 120 million across 150+ countries. Analysts suggest that the listing could enhance COA’s visibility, potentially attracting both retail and institutional investors familiar with Bitget’s platform [2]. The placement of COA in Bitget’s Innovation and GameFi Zone underscores confidence in the project’s alignment with evolving trends in blockchain gaming.

Critically, the structured launch highlights Bitget’s role as a bridge between gaming communities and cryptocurrency markets. By supporting projects like Alliance Games, the exchange aims to foster cross-industry innovation and expand its ecosystem. The absence of detailed technical updates in some sources, however, underscores the need for investors to rely on verified data from primary sources like CoinMarketCap and Bitget’s official announcements [8].

Bitget’s broader strategy includes a focus on GameFi, a sector that continues to dominate narratives around blockchain use cases. By offering COA as a tradable asset, the exchange caters to a demographic seeking exposure to both gaming and decentralized finance, addressing a niche that remains underserved despite growing interest [2]. The addition of COA to Bitget’s portfolio of over 800 cryptocurrency pairs reinforces its positioning as a leader in connecting users to diverse ecosystems, including Bitcoin, Ethereum, and Solana.

Source: [1] Bitget. [Initial Listing] Bitget Will List Alliance Games (COA) in the Innovation and GameFi Zone. [https://www.bitget.com/support/articles/12560603832360](https://www.bitget.com/support/articles/12560603832360)

[2] Barchart.com. Bitget Lists Alliance Games (COA) For Spot Trading. [https://www.barchart.com/story/news/33574038/bitget-lists-alliance-games-coa-for-spot-trading](https://www.barchart.com/story/news/33574038/bitget-lists-alliance-games-coa-for-spot-trading)

[4] Bitget. What is Alliance Games (COA)? [https://www.bitget.com/price/alliance-games/what-is](https://www.bitget.com/price/alliance-games/what-is)

[8] CoinMarketCap. Alliance Games Price COA 1318. [https://coinmarketcap.com/currencies/alliance-games/](https://coinmarketcap.com/currencies/alliance-games/)

[9] Bitget. Alliance Games (COA) Listing, COA Airdrop. [https://www.bitget.com/events/candy-bomb/detail/11837](https://www.bitget.com/events/candy-bomb/detail/11837)