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Bitget has expanded its on-chain trading offerings by introducing three tokens—Billy, memecoin, and ORGO—catering to the growing demand for meme-inspired and community-driven digital assets. The tokens are now accessible on the Bitget Spot platform, reflecting the platform’s focus on niche projects that leverage decentralized communities and social media traction. The launch aligns with industry trends of platforms capitalizing on the popularity of memecoins, which have gained attention for their speculative nature and grassroots marketing strategies [1].
The Billy token, linked to a viral meme phenomenon, has drawn significant social media engagement, while memecoin represents the broader memecoin movement. ORGO, associated with decentralized autonomous organization (DAO) ecosystems, further diversifies Bitget’s portfolio. By listing these assets, the exchange aims to attract traders seeking exposure to high-velocity, community-driven projects. The move also underscores Bitget’s strategy to bridge centralized and decentralized exchanges, enabling users to trade on-chain assets directly via their spot accounts (USDT/USDC) on supported blockchains like
, Smart Chain, and Base [2].The decision to prioritize on-chain trading for these tokens highlights Bitget’s responsiveness to market sentiment. Memecoins, though criticized for limited long-term utility, are seen by proponents as a reflection of decentralized finance’s (DeFi) creative potential. The platform’s inclusion of these tokens signals confidence in their liquidity and trading volume, critical factors for maintaining competitive fee revenue and user engagement. However, the absence of detailed roadmaps or technical documentation for these tokens raises questions about their sustainability. Regulatory risks, such as market manipulation and volatility, remain inherent to the asset class, though current oversight of memecoins is relatively limited [1].
Industry observers note that platforms like Bitget are increasingly aligning with retail investor enthusiasm for meme-based assets. The timing of the Billy, memecoin, and ORGO launch coincides with heightened interest in such projects, driven by social media campaigns and influencer activity. While this trend could enhance the platform’s user base, the long-term success of the tokens will depend on factors like token utility, community adoption, and post-launch liquidity retention. For now, the launch represents a strategic effort to capture market share in a niche segment of the crypto ecosystem [2].
Source: [1] [title1Bitget Launches On-Chain Trading for Billy, Memecoin, and ORGO] [url1https://x.com/bitgetglobal] [2] [title2Bitget on-chain trading has launched tokens such as Billy, memecoin, and ORGO] [url2https://www.theblockbeats.info/en/flash/304292]

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