Bitget Launches Crypto Experience Month for Gen-Z in 3 Regions

Bitget, the leading cryptocurrency exchange and Web3 company, has officially launched its Crypto Experience Month 2025, a global campaign targeting Gen-Z audiences in Europe, Asia, and the Middle East. The initiative, part of its Blockchain4Youth program, aims to shift the narrative around crypto from speculative trading to tangible, real-world applications in payments, gaming, DeFi, identity, and creative expression [1]. Running through the month of August, the campaign features pop-up activations in multiple cities across these regions, offering young participants an immersive experience with blockchain technology [1].

The event is built around the tagline “Look What Crypto Can Do,” emphasizing how blockchain is being used in everyday life. Attendees can engage in activities such as minting NFTs, experimenting with stablecoin lending, trading tokenized stocks, and testing QR-based retail transactions [1]. Interactive zones also allow them to stake assets in DeFi setups, receive digital badges, and load a Bitget Wallet Mastercard—all under the guidance of in-person educators. The format is designed to bridge the gap between Web2 curiosity and Web3 confidence through hands-on learning [1].

This year’s Crypto Experience Month represents a significant evolution from previous iterations. Launched in 2023 as a single-day event, it expanded to a full month in 2024, reaching over 15,000 participants across 12 countries [1]. The 2025 edition prioritizes physical presence and engagement, aiming to deepen the connection between young users and blockchain technology [1].

Vugar Usi Zade, Bitget’s Chief Operating Officer and executive sponsor of Blockchain4Youth, emphasized the importance of experiential learning. “You can’t build belief in the future of crypto through theory alone,” he stated. “You need to let people feel it, use it, question it.” The campaign’s hands-on approach, Zade explained, is designed to make blockchain technology relatable and understandable to Gen-Z audiences [1].

Bitget Wallet, the official campaign partner, is integrating its PayFi and on-chain tools into the experience zones to demonstrate how crypto can empower everyday actions. Jamie Elkaleh, Bitget Wallet’s Chief Marketing Officer, noted that the initiative is not just about onboarding users but showing them how crypto can be applied in practical ways [1].

The campaign will culminate in a recap video in early September, capturing highlights from each activation. In the meantime, Bitget is reinforcing its message: crypto is already part of the real world, and this August, it’s empowering the next generation to shape its future [1].

Bitget, which serves over 120 million users in 150+ countries, has been actively expanding its educational and partnership initiatives. These include collaborations with UNICEF to support blockchain education for 1.1 million people by 2027 and partnerships with global sports leagues and athletes to inspire broader crypto adoption [1]. The Crypto Experience Month further solidifies the company’s role as a bridge between emerging technologies and the youth demographic driving digital innovation [1].

Sources:

[1] Bitget Hosts Crypto Experience Month 2025 Targeting Gen-Zs Across Europe, Asia and Middle East (https://cryptoticker.io/en/bitget-hosts-crypto-experience-month-2025-targeting-gen-zs-across-europe-asia-and-middle-east/)

[2] Bitget Hosts Crypto Experience Month 2025 Targeting Gen-Zs Across Europe, Asia and Middle East (https://www.globenewswire.com/news-release/2025/08/04/3126713/0/en/Bitget-Hosts-Crypto-Experience-Month-2025-Targeting-Gen-Zs-Across-Europe-Asia-and-Middle-East.html)

[3] Bitget Hosts Crypto Experience Month 2025 Targeting Gen-Zs Across Europe, Asia and Middle East (https://pressreleasehub.pa.media/article/bitget-hosts-crypto-experience-month-2025-targeting-gen-zs-across-europe-asia-and-middle-east-51501.html)