Bitget Launches Campaign with Raphinha, LALIGA to Empower Crypto Traders

Bitget, a prominent cryptocurrency exchange and Web3 company, has launched a new campaign in collaboration with LALIGA, featuring FC Barcelona's star winger Raphinha. The campaign aims to highlight Bitget's innovative trading products, including Copy Trading, Launchpool, and Pre-market, by drawing parallels between the precision and strategy of elite football and smart crypto trading. The series of videos, set to be released throughout April, will showcase how Bitget's tools empower traders to navigate the crypto markets with agility and foresight, much like Raphinha's dynamic play on the pitch.

Jorge de la Vega, LALIGA executive director, emphasized the shared focus on innovation, performance, and strategy between football and crypto trading. He noted that split-second decisions in football are akin to the strategic mindset required in crypto trading. Raphinha, who has made significant contributions to FC Barcelona this season, echoed this sentiment, stating that both football and trading demand quick thinking and the right tools. He praised Bitget's platform for helping traders stay ahead, just as he and his teammates do on the pitch.

The campaign is not just about leveraging star power; it also focuses on user engagement. Bitget will introduce user education initiatives and trading challenges, offering participants the chance to win exclusive LALIGA prizes, including match tickets to see Raphinha in action. This "hat-trick" of opportunities—learn, trade, and win—aims to inspire fans and traders to embrace a smarter, more strategic approach in both crypto and football.

Gracy Chen, CEO of Bitget, highlighted the fundamental similarities between football and crypto trading. She explained that when Raphinha receives the ball, he processes positioning, momentum, and opportunity in real-time, much like a skilled trader reading market movements. Bitget's tools, such as Copy Trading, Launchpool, and Pre-market, are designed to give users the same edge, whether they are trading on the platform or watching Raphinha light up the Camp Nou.

LALIGA's reputation for embracing technology aligns perfectly with Bitget’s mission to make crypto trading accessible and intuitive. Both industries thrive on strategy, timing, and execution, whether it’s a perfectly placed through ball or a well-timed trade. This campaign marks the latest chapter in Bitget’s growing sports legacy, which includes partnerships with football legend Lionel Messi and the Italian football club Juventus. As the campaign unfolds, Bitget and LALIGA aim to inspire fans and traders alike to embrace a smarter, more strategic approach, both in crypto and beyond.

Bitget, established in 2018, is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. The company serves over 100 million users in more than 150 countries and regions, offering real-time access to cryptocurrency prices. Bitget Wallet, formerly known as BitKeep, provides a range of comprehensive Web3 solutions, including wallet functionality, token swap, NFT Marketplace, and DApp browser. Bitget is also driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of LALIGA in various markets and its support for Turkish National athletes.

Bitget emphasizes the importance of independent financial advice and careful consideration of personal financial experience and standing. The company accepts no liability for potential losses incurred and advises investors to allocate only funds they can afford to lose. Past performance is not a reliable indicator of future results, and nothing contained in the campaign should be construed as financial advice. For further information, investors are encouraged to refer to Bitget's Terms of Use.