Bitget Launches 2025/26 LALIGA Campaign With Crypto-Sports Integration

Bitget, the world’s leading cryptocurrency exchange and Web3 company, has launched its campaign for the 2025/26 LALIGA season under the slogan “Back in Play, Bitget Way” [1]. This marks the continuation of Bitget’s strategic collaboration with Spain’s top football league, LALIGA, aiming to bridge the gap between the crypto and sports worlds by creating interactive experiences for fans globally [2]. The campaign emphasizes matchday prediction challenges and trading campaigns, rewarding users for accurately forecasting match outcomes, in addition to fostering deeper engagement through localized events and digital initiatives [3].

Building on the success of the previous season’s “Your Team, Your Skin” campaign, which allowed fans to trade with pride while supporting their teams, Bitget has expanded its on-the-ground activities to include VIP skybox access, backstage tours, and exclusive meetups with LALIGA ambassadors in cities such as Madrid, Buenos Aires, Jakarta, Moscow, and Singapore [3]. These events have created unique, high-value experiences for fans, including meet-and-greets with football legends and star-studded activations, reinforcing the connection between the global crypto and football communities [3].

The new season introduces localized watch parties and player-led campaigns designed to enhance regional engagement and offer more immersive, personalized experiences [3]. Bitget’s Chief Operating Officer, Vugar Usi Zade, emphasized the shared value of connection and participation in both football and crypto, stating that the campaign allows fans to move beyond being passive spectators and instead become active participants in the game [3]. Similarly, Jorge de la Vega, Executive Director of LALIGA, expressed support for the partnership, highlighting the initiative’s role in strengthening global fan engagement and improving the overall experience for LALIGA supporters [3].

To facilitate user interaction, Bitget has launched a dedicated LALIGA-themed landing page where fans can access predictions, promotions, and exclusive rewards [3]. Additionally, users can explore live offers through Bitget’s Rewards Center. As the Official Crypto Partner of LALIGA in Eastern markets, Southeast Asia, and Latin America, Bitget continues to leverage its global reach and user base—serving over 120 million users across 150+ countries—to drive crypto adoption and innovation in trading solutions [3].

This campaign reflects a growing trend of crypto platforms using sports partnerships to create engaging, community-driven experiences. By blending entertainment with financial participation, Bitget is positioning itself at the forefront of Web3-based fan engagement. However, the campaign does not provide forecasts or projections on user growth or revenue, which are not included in the provided news [3].

Source:

[1] Bitget Kicks Off the New 2025/26 LALIGA Season with “Back in Play, Bitget Way” (https://www.morningstar.com/news/globe-newswire/1001122863/bitget-kicks-off-the-new-202526-laliga-season-with-back-in-play-bitget-way)

[2] Bitget Kicks Off 2025/26 LALIGA Season with "Back in Play, Bitget Way" (https://www.ainvest.com/news/bitget-kicks-2025-26-laliga-season-play-bitget-2508/)

[3] Bitget Kicks Off the New 2025/26 LALIGA Season with "Back in Play, Bitget Way" (https://financialpost.com/globe-newswire/bitget-kicks-off-the-new-2025-26-laliga-season-with-back-in-play-bitget-way?itm_source=globe-newswire)