Bitget's Zero-Fee Push Merges Web2 and Web3 Markets

Bitget, the world's largest Universal Exchange (UEX), has intensified its focus on expanding market access and liquidity, unveiling a series of strategic moves aimed at institutional and retail traders. The exchange announced the listing of Marina Protocol (BAY) in its Innovation Zone on November 1, 2025, marking its latest foray into Web3 marketing infrastructure, as shown in the Marina Protocol listing. Simultaneously, Bitget launched an institutional financing program offering zero-interest loans to market makers (institutional financing program) and introduced a zero-fee U.S. stock token trading campaign (zero-fee U.S. stock token trading), while a Bitget and Nansen analysis highlighted a surge in institutional liquidity (Bitget and Nansen report).

The Marina Protocol (BAY) listing exemplifies Bitget's strategy to integrate projects with tangible utility and robust community support. BAY's platform, which transforms Web2 marketing campaigns into on-chain, reward-based Web3 experiences, already boasts 1.3 million users across 200 countries, according to the TradingView coverage. By enabling spot trading for BAY/USDT pairs, Bitget positions itself at the intersection of blockchain-driven engagement and digital finance, where transparency and real-world utility are central to user growth. The exchange's Universal Exchange model, combining centralized infrastructure with decentralized access, allows users to trade millions of tokens across multiple networks while prioritizing quality over quantity in its asset curation, as the TradingView piece noted.

In parallel, Bitget's institutional initiatives highlight its role in reshaping crypto liquidity dynamics. A recent Bitget and Nansen analysis revealed a $23.1 billion surge in institutional liquidity, driven by the exchange's tailored lending programs and cross-collateral support for 300+ assets. Building on this, the new institutional financing program offers interest-free 2 million USDT loans to market makers, with qualification criteria halved to boost altcoin liquidity. This move addresses the fragmented depth and volatility often seen in smaller-cap tokens, empowering market makers to stabilize less liquid markets. CEO Gracy Chen emphasized the importance of "making altcoin markets more accessible and less volatile for all traders" in the PR announcement.

Bitget's zero-fee U.S. stock token trading campaign further underscores its push to merge Web2 and Web3. From November 3 to December 6, 2025, traders can access over 100 stock tokens—including Apple, Tesla, and Nvidia—without transaction or gas fees, the PR release explained. This initiative, timed with earnings season, aims to capitalize on heightened trading activity while reinforcing Bitget's position as the only UEX offering long-term zero-gas stock token trading. The campaign aligns with the exchange's broader vision to simplify access to global assets, blending the efficiency of centralized trading with tokenized finance.

These developments come amid a dynamic crypto landscape. While U.S. spot Solana ETFs attracted $200 million in inflows during their debut week, the market moved quickly and Solana's price tumbled 8%, erasing year-to-date gains. Meanwhile, regulatory scrutiny intensified following the death of Thodex founder Faruk Fatih Ozer in prison, reigniting calls for stricter crypto oversight. Bitget's expansion, however, reflects confidence in the sector's maturation, leveraging institutional-grade tools and retail-friendly innovations to redefine market access, as the Bitget and Nansen report observed.