Bitget Bridges Web3 Marketing and Digital Finance with BAY Listing

Bitget, the world's largest Universal Exchange (UEX), has announced the listing of Marina Protocol (BAY) in its Innovation Zone, making the token available for spot trading as of November 1, 2025, at 10:00 UTC. Withdrawals for the BAY/USDT trading pair will commence on November 2 at 11:00 UTC, according to Bitget's announcement. This move underscores Bitget's strategy to expand access to Web3-native assets while emphasizing projects with tangible utility and strong community support, as noted in a TradingView report.

Marina Protocol (BAY) is a next-generation marketing technology (MarTech) infrastructure that transforms traditional Web2 campaigns into on-chain, reward-based Web3 experiences. The platform, which boasts over 1.3 million users across 200 countries, enables brands and marketers to deploy transparent, scalable campaigns powered by smart contracts, according to Business Insider. By integrating SDKs, embed codes, and gasless onboarding tools, Marina lowers barriers to blockchain engagement, allowing users to participate in Web3 campaigns seamlessly across websites and social media, according to CoinMarketCap.

A key feature of Marina Protocol is its dual-token model, which includes SURF and BAY tokens. SURF tokens incentivize user engagement through activities like quizzes and ad views, while BAY tokens serve as governance instruments, enabling holders to vote on protocol upgrades and fund allocations. This structure aligns with the platform's mission to merge Web2's reach with Web3's transparency, offering brands a no-code toolkit to create auditable, reward-driven campaigns, as CoinMarketCap details.

Bitget's Universal Exchange (UEX) combines high-grade infrastructure with on-chain access, allowing users to trade millions of tokens across leading networks from a single account. The listing of Marina Protocol further solidifies Bitget's role in bridging Web3 marketing and digital finance, where transparency and real-world utility drive user growth. The exchange, which serves over 120 million users globally, has also partnered with entities like UNICEF and LALIGA to promote blockchain education and adoption.

The addition of BAY to Bitget's portfolio highlights the growing intersection of decentralized finance and marketing. By enabling brands to reward users directly on-chain, Marina Protocol aims to address trust gaps in traditional advertising while fostering deeper community engagement, a point underscored by earlier media coverage. However, investors are reminded of the inherent volatility in digital assets, with Bitget cautioning that investments should only be made with funds one can afford to lose.