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Bitget, the world's largest Universal Exchange (UEX), has launched an Institutional Financing Program offering zero-interest loans to altcoin market makers, aiming to enhance liquidity in emerging digital assets. The initiative, announced on November 4, 2025, allows qualified institutional participants to borrow up to 2 million USDT interest-free by meeting half the usual trading-volume requirements of Bitget's standard financing program. Running through January 31, 2026, the program targets professional market-making firms and new institutional clients, lowering entry barriers and improving capital efficiency for stabilizing smaller, less liquid markets .
The program addresses a critical challenge in the crypto ecosystem: fragmented depth and volatile spreads in altcoin markets. Unlike major pairs like BTC and ETH, smaller-cap tokens often struggle with liquidity, making it difficult for market makers to operate efficiently. By reducing qualification criteria to 50% of the standard trading-volume threshold, Bitget enables firms to access zero-interest financing, which the exchange claims will foster more stable and accessible altcoin markets .

Gracy Chen, CEO of Bitget, emphasized the importance of liquidity in smaller-cap tokens for a healthy crypto market. "By lowering the entry barrier for professional market makers, we're empowering them to operate more flexibly, deploy capital efficiently, and ultimately make altcoin markets more accessible and less volatile for all traders," she stated . The initiative aligns with broader industry trends of replacing traditional, one-size-fits-all fee models with performance-linked financing structures tailored to liquidity providers.
Bitget's move comes amid a broader push to expand its UEX framework, which unites crypto, tokenized stocks, and on-chain assets under a single platform. The exchange has also introduced zero-fee trading for U.S. stock tokens during earnings season, further positioning itself as a bridge between traditional and digital markets . With over 120 million users across 150+ countries, Bitget's strategies aim to simplify access to global assets while fostering innovation in liquidity solutions.
The program's focus on altcoin liquidity underscores growing institutional interest in niche markets. By incentivizing trading activity in smaller-cap tokens, Bitget seeks to create balanced liquidity conditions, a crucial step in advancing crypto market maturity. This aligns with the exchange's partnerships, such as its role as the Official Crypto Partner of LALIGA and MotoGP™, reflecting its global impact strategy .
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