Bitget’s BGB Bridges CeFi and DeFi in $1M Airdrop Drive

Bitget has launched a new contract coin event, offering users a chance to unlock a $1 million token airdrop through trading activity. The initiative, announced in January 2025, targets BGB token holders and aims to expand the utility of Bitget’s native token across decentralized finance (DeFi) and real-world applications. Users holding at least 1 BGB are eligible to participate in a multi-phase reward program, with the first phase running from January 2 to January 9, 2025 . During this initial phase, participants can access a $100,000 prize pool and receive airdrops from projects such as XION and MomoAI. The total reward pool is expected to reach $1 million, distributed across the year as part of Bitget’s strategy to incentivize BGB adoption .

The airdrop follows the consolidation of Bitget’s token ecosystem under a unified BGB model. Previously, the platform operated two tokens—BGB and BWB—which merged to streamline utility. BGB now serves as a gas token within Bitget Wallet, grants priority access to new project launches, and supports decentralized trading, staking, and lending. Additionally, the token powers real-world applications such as dining, travel, and shopping, offering users discounts, rebates, and luxury services. A quarterly buyback and burn mechanism further strengthens BGB’s deflationary model, with an initial 40% supply reduction achieved through the burn of 800 million tokens .

Bitget Wallet, the platform’s non-custodial wallet, has seen rapid growth, reaching 60 million users with 300% annual growth. Alvin Kan, COO of Bitget Wallet, emphasized the token’s role in bridging centralized and decentralized finance (CeFi and DeFi). “BGB is central to our vision of empowering the decentralized ecosystem,” Kan stated, highlighting integrations with DeFi protocols and real-world payment systems. The airdrop initiative is designed to accelerate global adoption by creating a seamless flow of value between CeFi and DeFi platforms .

The event aligns with Bitget’s broader strategy to enhance BGB’s utility. In July 2025, the exchange had already initiated an airdrop campaign for users completing specified fiat product transactions, signaling a continued focus on incentivizing trading activity Bitget Wallet Unveils $1M Airdrop for BGB Holders - Coin Edition^[2]. The latest $1 million airdrop expands on this approach, leveraging partnerships with blockchain projects to reward active participants. By integrating BGB into diverse use cases, Bitget aims to solidify its position as a leader in on-chain innovation and user engagement .

The airdrop reflects Bitget’s commitment to fostering a robust DeFi ecosystem. BGB’s integration into leading DeFi platforms enables decentralized trading, staking, and lending, while its real-world applications extend its utility beyond digital asset management. The token’s deflationary model, supported by token burns and liquidity management, aims to drive long-term value appreciation. With 800 million tokens already burned, the platform’s approach underscores confidence in BGB’s future potential .

Bitget’s strategic initiatives, including airdrops, token consolidation, and DeFi integrations, position it to capitalize on growing demand for multi-chain solutions. The $1 million airdrop, combined with BGB’s expanding utility, is expected to attract both retail and institutional participants. As the crypto market evolves, Bitget’s focus on user-driven growth and token innovation aligns with broader trends toward decentralized infrastructure and cross-platform interoperability .