Bitget to Address Web3 Adoption Challenges at Athens Summit

Bitget, a leading digital asset platform, is set to participate in the Athens Web3 Summit, scheduled for June 21–22, 2025. The event, organized by Hiveland Club, aims to gather developers, researchers, founders, and regulators to discuss the integration of blockchain technology into everyday life.

Bitget’s Chief Operating Officer, Vugar Usi Zade, will deliver a keynote speech titled “From Millions to Billions: Bitget’s Vision for Scalable Web3 Adoption.” The presentation will focus on the long-term challenges and opportunities in the Web3 sector, particularly the gap between the current user base and the potential for global mainstream adoption. Zade will address topics such as simplifying user onboarding, improving interface design, ensuring network interoperability, and aligning with regulatory developments. The speech will also examine the broader economic and technological barriers that currently limit Web3’s scalability and offer a framework for addressing these issues.

Despite significant innovation in the Web3 space, adoption rates remain modest. Many tools and platforms are still inaccessible to non-technical users due to complex wallet setups, high transaction fees, and inconsistent security practices. Bitget’s participation in the summit signals a shift in industry focus—from catering to a niche user base to designing for broader functionality. The company’s keynote is expected to provide critical reflections on the sector’s growing pains while pointing toward more user-centric approaches. There is an increasing need for blockchain products that are not only theoretically sound but also practical and usable in everyday environments.

While cities like Singapore and San Francisco are often highlighted in blockchain development, Athens is emerging as a key player in Europe’s digital future. The Greek capital has seen rising investment in innovation hubs and policy discussions around digital transformation. Hosting the Web3 Summit in Athens suggests a deliberate move to expand blockchain conversations beyond traditional centers of influence. The summit’s location also supports a broader theme within Web3: decentralization not just in code, but in community. Athens, with its historical emphasis on public discourse, is a fitting venue for conversations around democratic access to digital infrastructure.

The inclusion of Bitget in the summit reflects an industry-wide shift toward accountability, interoperability, and real-world use. Zade’s address is expected to mirror these concerns and propose actionable pathways to close the gap between innovation and usability. As regulatory frameworks tighten and public trust becomes more important, platforms are beginning to prioritize substance over speculation. The summit is expected to foster cross-disciplinary dialogue that could shape policy, product design, and public engagement moving forward.