Bitcoin Treasury Giant Emerges as Strive Inc. Outperforms the Bull Run

Asset Entities Inc. has completed a major strategic shift by securing shareholder approval for its merger with Strive Enterprises, Inc., marking the beginning of a new public Bitcoin-focused Treasury Company. The merger, which was endorsed by a strong majority of Asset Entities’ shareholders, follows earlier approval from Strive’s shareholders on September 4, 2025. The newly consolidated entity will operate under the name Strive, Inc. and will continue to trade under the ticker symbol ASST on Nasdaq. Leadership will be led by Matt Cole, who will assume the roles of CEO and Chairman, while Arshia Sarkhani, the former CEO of Asset Entities, will transition to Chief Marketing Officer and Board member.

The merger includes a $750 million private investment in public equity (PIPE) financing, offering the company substantial liquidity for Bitcoin acquisition. Additionally, the transaction allows for an additional $750 million through warrant exercises, potentially bringing total gross proceeds to $1.5 billion. This capital infusion, combined with the company’s zero-debt profile, positions the new entity with a robust financial foundation to pursue long-term strategies aimed at outperforming Bitcoin itself.

The leadership reorganization signals a clear strategic pivot, with Strive taking a dominant role in the merged entity despite the reverse merger structure. Strive’s mission centers on leveraging both beta and alpha-generating strategies to enhance shareholder returns beyond simple Bitcoin accumulation. CEO Matt Cole emphasized the company’s disciplined approach and long-term vision for creating perpetual shareholder value, underscoring the transformative nature of this strategic move.

The merger’s approval also reflects investor confidence in the evolving cryptocurrency market and the potential of Bitcoin-focused treasuries as an asset class. Strive’s prior experience in financial services and its SEC-registered investment subsidiary, Strive Asset Management, which manages over $2 billion in assets, adds credibility to its ability to execute on this strategy. The company’s forward-looking statements highlight its focus on maximizing Bitcoin per share and building a world-class treasury model.

As the merger moves toward completion, the combined entity remains subject to Nasdaq’s listing clearance and other customary closing conditions. The company expects the PIPE financing to finalize concurrently with the merger, providing immediate liquidity for Bitcoin purchases and future operational needs. Strive and Asset Entities have issued cautionary notes regarding the risks associated with forward-looking statements, including market volatility, integration challenges, and regulatory uncertainties. Despite these, the strategic benefits of the merger—including immediate public market access, capital flexibility, and a debt-free balance sheet—are considered significant advantages over traditional IPO alternatives.