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Matt Hougan, the Chief Investment Officer at Bitwise Asset Management, has forecasted that
could surpass $200,000 by the end of 2025. This prediction is based on a scenario where institutional demand and ETF purchases drive the price upwards. Hougan's analysis highlights that the amount of Bitcoin held on exchanges is at its lowest in years, indicating reduced selling pressure. Simultaneously, inflows from ETFs, corporations, and even governments are accelerating, contributing to the upward momentum.Hougan emphasizes that the current imbalance—shrinking supply alongside growing demand—is occurring at a time when confidence in fiat currencies is waning. This combination, he argues, could trigger a major rally heading into the final quarter of 2025. The trend reflects a broader shift in how investors and institutions view Bitcoin, transitioning from a speculative asset to a reliable store of value.
Looking ahead, Hougan envisions Bitcoin’s market cap eventually reaching parity with gold. Bitwise had previously estimated this milestone at a price of around $800,000 per Bitcoin, but with gold’s continued climb, that figure may now be closer to $1.2 million. He sees this level as a realistic long-term target if Bitcoin continues its historical pattern of cyclical growth through the rest of the decade.
While acknowledging that variables like regulation, macroeconomic conditions, and adoption rates could influence the outcome, Hougan maintains that the trajectory is clear: Bitcoin is steadily gaining credibility as digital gold, and its path toward broader institutional acceptance appears to be accelerating. Hougan's forecast of $200,000 rests on three pillars: ETF demand, corporate accumulation, and constrained supply. He highlighted the intensity of ETF buying, noting that on a recent Thursday, while the Bitcoin network mined just 450 BTC, ETFs bought around 10,000 BTC. This underscores the growing institutional interest in Bitcoin, which Hougan believes will continue to drive its price higher.
Bitcoin’s potential price surge reflects its growing institutional demand and ETF involvement, signaling increased mainstream financial acceptance and substantial market shifts. The digital asset is increasingly viewed as a viable “store of value.” Bitcoin is on track to surpass $200,000 before the end of the year. Although the focus remains sharply on Bitcoin,
and Solana are not experiencing similar demand. Analysts noted that a BTC-centric narrative limits the spillover effects to other cryptocurrencies during this cycle.Past Bitcoin cycles have seen price bursts following constrained supply and increased institutional interest. Bitcoin’s alignment with ETFs has historically amplified its market appeal, leading to significant price movements. Predictions of Bitcoin’s ascent to $200K highlight potential outcomes where Bitcoin assumes a more critical economic role. Analysts suggest that continued institutional adoption could further solidify Bitcoin’s market standing.

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