Bitcoin Surges 1.82% to $111,713 as Trump Family Boosts Crypto Investments

Bitcoin's price surged early Thursday, approaching $111,713, driven by a 1.82% gain over 24 hours and a trading volume of $62 billion. This bullish momentum has attracted both institutional and retail investors, with high-profile figures like the Trump family increasing their crypto investments.

Donald Trump Jr.'s recent $4 million investment in Thumzup Media, a company that holds $2 million in Bitcoin and plans to diversify into other cryptocurrencies, signals the Trump family's continued interest in expanding their crypto portfolio. Thumzup, which began accumulating Bitcoin in January 2025, is now looking to add Ethereum, Solana, Dogecoin, and XRP to its holdings. This move is part of a broader strategy by the Trump family to integrate digital assets into their business operations, following earlier initiatives such as Bitcoin and Ethereum ETFs and a multi-coin index product through Trump Media.

Corporate Bitcoin holdings have also reached new highs, with a 23% increase in the second quarter of 2025. This period saw the addition of 159,107 BTC, valued at $17.6 billion, bringing the total institutional holdings to 847,000 BTC, or 4% of Bitcoin’s supply. The number of public companies holding Bitcoin increased by 58% quarterly, with 46 new firms added to the list, bringing the total to 125. Notable companies include MicroStrategy, MARA Holdings, Twenty One, Metaplanet, GameStop, and Trump Media, which are looking to raise $2.5 billion for additional Bitcoin purchases. This institutional interest indicates a strategic, aggressive, and long-term accumulation of Bitcoin.

From a technical standpoint, Bitcoin's breakout from a symmetrical triangle is confirmed, with the price reclaiming the 50-SMA on the 2-hour chart at $109,200 and accompanied by increased volume. The price is now consolidating just below $112,012 resistance, with the RSI at 64.3, indicating room for further gains before reaching overbought levels. The next resistance levels are at $112,897 and $113,772, with a stop-loss set below $110,638. If the price retests $110,638 and forms a hammer or a bullish engulfing candle, it could present a lower-risk re-entry point.

The Trump family's renewed interest in crypto, combined with record institutional accumulation, is providing Bitcoin with a strong narrative and technical tailwind. With the price structure intact and the RSI favoring bulls, a push to $113,772 looks likely if $112,000 is broken with volume. This bullish outlook is further supported by the growing acceptance of digital assets in both political and corporate circles, indicating a shift in long-term strategy among public companies.