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Bitcoin is expected to reach new heights in the latter half of 2024, driven by significant institutional treasury buying and the growth of exchange-traded funds (ETFs). This bullish outlook is supported by the increasing legitimacy of
as a treasury reserve asset, with 141 publicly traded companies now holding nearly 850,000 BTC. This shift marks a fundamental change in Bitcoin’s market dynamics, supporting sustained price appreciation beyond historical patterns.Geoff Kendrick of Standard Chartered highlights that Bitcoin’s price trajectory is defying traditional post-halving declines, signaling a potential record-breaking rally. The surge in Bitcoin treasury acquisitions and ETF inflows are unprecedented factors supporting this bullish outlook. Institutional demand and treasury buying could propel Bitcoin to new all-time highs in the second half of 2024, defying historical post-halving trends. Kendrick forecasts that acquisitions in the third and fourth quarters will each surpass the already robust 245,000 BTC purchased in the second quarter. This institutional appetite is a key driver behind Bitcoin’s breakout above $109,000, edging closer to surpassing its all-time high of $111,814 set in May.
Alongside treasury buying, Bitcoin ETFs are playing a pivotal role in supporting price growth. Despite a recent pullback ending a 15-day streak of gains, ETFs now manage over $130 billion in assets globally. BlackRock’s iShares Bitcoin Trust (IBIT) stands out, managing more than $70 billion and growing faster than any ETF product in history. This influx of institutional capital via ETFs complements direct treasury purchases, creating a robust demand framework. Market participants remain cautiously optimistic, acknowledging potential short-term volatility in late Q3 and early Q4 but expecting the overall uptrend to persist, buoyed by these strong institutional inflows.
Historically, Bitcoin has experienced price declines for up to 18 months following halving events, typically leading to downturns around September to October of the second year post-halving. However, the current cycle deviates from this trend due to unprecedented institutional engagement and treasury strategies. Kendrick notes that these new market forces have disrupted the traditional post-halving price decay, suggesting a paradigm shift in Bitcoin’s price behavior. This evolution is partly attributed to the maturation of the crypto market infrastructure, including the rise of Bitcoin treasury companies like Strategy, which now holds over 597,000 BTC valued at approximately $65 billion. Such developments indicate a more resilient and institutionally anchored Bitcoin market.
Bitcoin’s recent performance also reflects resilience amid broader macroeconomic and geopolitical uncertainties. Despite ongoing global trade tensions and critical commentary on U.S. Federal Reserve policies, the crypto market has largely remained unfazed. Federal Reserve Chair Jerome Powell acknowledged that trade policies have influenced the timing of interest rate cuts, yet Bitcoin’s price trajectory continues to benefit from strong institutional demand. This resilience highlights Bitcoin’s emerging role as a potential hedge and alternative asset in volatile economic environments, attracting diverse investor profiles seeking portfolio diversification.
In summary, Bitcoin’s trajectory in the second half of 2024 is underpinned by strong institutional treasury buying and ETF inflows, breaking from historical post-halving price patterns. While short-term volatility may arise, the prevailing market dynamics suggest a sustained uptrend with the potential for new all-time highs. Investors should monitor institutional activity and macroeconomic developments closely, as these factors will continue to shape Bitcoin’s evolving market landscape.

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