Bitcoin Outperforms Apple Stock by 11% in 2025 Michael Saylor Proposes Bitcoin Investment for Buyback Program

Michael Saylor, the executive chairman of Strategy, has proposed that Apple should consider investing in Bitcoin to enhance its stock buyback program. Saylor's suggestion comes at a time when Bitcoin has seen a significant rally, outperforming Apple's stock performance. Since the beginning of 2025, Bitcoin has surged by over 11%, while Apple's shares have declined by 18%.

Saylor's comments were a response to criticism from Jim Cramer, who had expressed dissatisfaction with Apple's buyback program. Cramer noted that the program, which aims to reduce the number of outstanding shares and return value to investors, has not been effective. Apple's stock buyback strategy, announced in a May 2024 filing with the US Securities and Exchange Commission, involves a $110 billion investment. However, Apple's stock has continued to decline, dropping more than 17% since the start of the year.

Saylor's proposal reflects a broader trend among traditional companies adopting digital assets. Increasingly, corporations are exploring the potential of digital assets beyond Bitcoin. For instance, Interactive Strength, a Nasdaq-listed fitness equipment manufacturer, recently announced plans to raise up to $500 million to establish the world’s largest corporate Fetch.ai token treasury. This move underscores the growing interest in digital assets as a strategic financial tool.

Saylor's argument is based on the historical performance of Bitcoin compared to Apple's stock. Over the past five years, Bitcoin has surged by over 1,000%, significantly outperforming Apple's 137% increase. This performance disparity suggests that investing in Bitcoin could provide a more lucrative return for Apple's buyback program, potentially addressing the current underperformance of the stock buyback strategy.

Saylor's proposal highlights the potential for Bitcoin to serve as a hedge against market volatility and a means to enhance shareholder value. By allocating a portion of the buyback funds to Bitcoin, Apple could potentially achieve higher returns, thereby benefiting its shareholders. This strategy could also position Apple as a forward-thinking company that embraces innovative financial instruments, further enhancing its reputation in the market.