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ZOOZ Power Ltd. (ZOOZ) has announced a $180 million private placement to launch a Bitcoin treasury reserve strategy, marking the first Nasdaq and TASE dual-listed company to allocate a portion of its treasury to the cryptocurrency. The placement, subject to shareholder approval, involves issuing 180 million shares at $1 per share and pre-funded warrants. Key participants include Pantera Capital, FalconX, Arrington Capital, UTXO Management, ATW Partners, and Israeli investor Alex Rabinovitch [1]. The strategy aims to diversify ZOOZ’s asset holdings by leveraging Bitcoin’s perceived role as a hedge against inflation and macroeconomic volatility [1].
The initiative, approved by ZOOZ’s board, positions the company as a pioneer in institutional Bitcoin adoption. CEO Jordan Fried emphasized Bitcoin’s potential as a “digital gold” equivalent, aligning with evolving market dynamics and long-term value creation [1]. The move reflects broader institutional trends in 2025, where firms increasingly treat Bitcoin as a reserve asset amid regulatory clarity and market maturation [5]. By integrating digital assets into its portfolio, ZOOZ seeks to modernize treasury management frameworks while capitalizing on Bitcoin’s liquidity and store-of-value properties [4].
The private placement underscores growing institutional confidence in cryptocurrencies, though risks such as Bitcoin’s price volatility remain. ZOOZ appears to mitigate these by treating Bitcoin as a long-term reserve rather than a speculative asset [6]. Analysts note that the company’s approach mirrors strategies adopted by publicly traded firms in 2024, which began disclosing Bitcoin holdings as part of treasury diversification efforts [7]. While ZOOZ did not specify the percentage of its treasury to allocate to Bitcoin, the $180 million commitment signals a significant step toward mainstream acceptance of cryptocurrencies in institutional portfolios [9].
ZOOZ’s dual-listing on Nasdaq and TASE provides a unique bridge between U.S. and Israeli capital markets, potentially attracting investors seeking exposure to both traditional and digital assets. However, the strategy’s success will depend on execution, including the timing of Bitcoin purchases and the ability to navigate regulatory and market risks [8]. The company’s decision has drawn attention from financial media, with reports highlighting its role in normalizing Bitcoin as a corporate asset [9].
The announcement follows a broader shift in the financial sector, where institutional investors are allocating capital to Bitcoin. ZOOZ’s initiative could influence other firms to adopt similar strategies, accelerating the integration of digital assets into traditional finance. As the company proceeds with the private placement, its performance will likely be closely watched by investors and analysts alike [1].
Sources: [1] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (GuruFocus) [https://www.gurufocus.com/news/3011762/zooz-announces-private-placement-of-180-million-to-launch-a-bitcoin-treasury-reserve-strategy--zooz-stock-news?r=4bf001661e6fdd88d0cd7a5659ff9748]
[2] Latest News and Press Releases (GlobeNewswire) [https://www.globenewswire.com/search/exchange/Nasdaq]
[3] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (MarketScreener) [https://www.marketscreener.com/news/zooz-power-announces-private-placement-of-180-mln-to-launch-a-bitcoin-treasury-reserve-strategy-ce7c5fd9de8cf12c]
[4] Teddy123's Profile Page - moomoo Community [https://www.moomoo.com/community/profile/teddy-123-102322645]
[5] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (Thomasville Times-Enterprise) [https://pr.timesenterprise.com/]
[6] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (Stockhouse) [https://stockhouse.com/news/press-releases/2025/07/29/datavault-ai-debuts-enterprise-commercialization-for-ai-agents-built-with-ibm]
[7] Crypto News: Bitcoin, Blockchain, and more... (MarketScreener) [https://www.marketscreener.com/news/cryptocurrencies/]
[8] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (GuruFocus) [https://www.gurufocus.com/news/3011762/zooz-announces-private-placement-of-180-million-to-launch-a-bitcoin-treasury-reserve-strategy--zooz-stock-news?r=4bf001661e6fdd88d0cd7a5659ff9748]
[9] ZOOZ Announces Private Placement of $180 Million to Launch a Bitcoin Treasury Reserve Strategy (MarketScreener) [https://www.marketscreener.com/news/zooz-power-announces-private-placement-of-180-mln-to-launch-a-bitcoin-treasury-reserve-strategy-ce7c5fd9de8cf12c]

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